A television advertising campaign created by J. Walter Thompson/Washington was named "Washington's Finest" and the Earle Palmer Brown agency won the most awards in the Advertising Club of Washington's annual Addy Awards competition.
Earle Palmer Brown won eight of the 28 Addys, including three for newspaper ads, two for consumer magazines and a business publications award for advertisements promoting the agency itself.
The new "Washington's Finest" award for "the best advertising in the Washington market" went to the D.C. office of New York-based J. Walter Thompson for a series of 10-second television spots promoting WWDC radio personality Howard Stern.
J. Walter Thompson also won a different kind of advertising competition last week, when it was picked as the agency for the Norfolk Southern Corp., the railroad to be created by the merger of the Southern Railway Co. and the Norfolk and Western Railway. Each of the lines had its own agency before the merger, but JWT was chosen to handle all the business, one of the biggest corporate ad accounts in Washington.
Other Addy award winners chosen by judges from the Compton, McCann-Erickson, N. W. Ayer and Ogilvy & Mather agencies in New York were:
Newspaper Ads: Earle Palmer Brown for The Washington Post, National Public Radio and Farrell's Ice Cream Parlours, and Adworks for Countryside-Hartford Insurance Group.
Consumer magazines: Earle Palmer Brown for National Public Radio (two), and J. Walter Thompson of the U.S. Marine Corps.
Business and trade publications: Needham, Harper and Steers for the Can Manufacturers Institute, J. Walter Thompson for Planning Research Corp. and Earle Palmer Brown for Earle Palmer Brown.
Outdoor: Walczy Brown Design for National Symphony Orchestra.
Direct Mail: E. James White for Smithsonian Performing Arts and Extension 229 for Britches Great Outdoors and Britches of Georgetowne.
Collateral: Adworks for Rudd International.
Annual Reports: Earle Palmer Brown for C&P Telephone.
Point of purchase: Mary Byrd Productions for Chi-Chi's Mexican Restaurants and Walczy Brown Design for David Edward Ltd.
Advertising art: Cascio Wolf Printing for Cascio Wolf Printing.
Advertising photography: Grafik for STSC Corp.
Radio: WASH-FM for After Hours Formal Wear and Words & Co. for Sunbeam Bread.
Television: Earle Palmer Brown for the U.S. Humane Society, J. Walter Thompson for Capital Broadcasting/DC 101, Govatos, Dunn for WJLA-TV, Needham, Harper and Steers for the National Guard..
Public Service: Needham, Harper and Steers for the New Jersey Division of Mental Retardation.
Potpourri: E. James White for the National Trust for Historic Preservation and Pla/Mauro for Allen Woods Florist.
Best of show: J. Walter Thomspon for Capitol Broadcasting/DC 101.
Addy Certificates, the equivalent of honorable mentions, were given to:
Pasley Rumorini and Canby for Torts Restaurant, Bernies Restaurant, Opticians Association of America and Lum's; Govatos Dunn for George Charles Interests, Skis Dynastar and May Centers Inc.; Lauer Associates for Bank of Bethesda and Barlow Corp.
Earle Palmer Brown for W. Bell & Co., National Public Radio (two), James Place (two), Electronic Data Systems and the U.S. Humane Society.
Extension 229 for WASH-FM, Britches, Britches Great Outdoors and Children's Hospital,
General Electric Advertising and Sales for G. E. Tube Department; The Washington Post for The Washington Post (two); WRC-TV for WRC-TV; Cascio Wolf for Cacsio Wolf; Giant Food for Giant Food,
E. James White for MCI; Stackig, Sanderson & White for Pulsecom; Needham Harper & Steers for Gas Appliance Manufacturers; Abramson Associates for Arena Stage; Nordlinger Associates for the Committee for Better Government; Nagy Films for Dash's Designer; Grafik for Software, A.G.