Eileen Mason Abato has become divisional vice president and corporate fashion director for Woodward & Lothrop Inc. Abato has worked for Hutzler's in Baltimore, Miller Brothers, and the Hecht Co.

Steven J. Douglass has been named senior vice president of corporate planning and reporting for the May Department Stores Co. He was formerly vice president of corporate planning and control.

Michael W. Lowenstein has been appointed vice president of marketing for Footwear Industries of America. He was previously director of marketing research and planning services for Gino's Inc.

Robert C. Walker has become vice president of national affairs in the new Washington office of the Adolph Coors Co. He was formerly assistant to the president of the company.

Dennis S. Soter has joined Brown-Forman Distillers Corp. as vice president and assistant to the president. He was previously senior vice president for planning at ThermaSol Ltd. in Los Angeles, Calif.

Seagram Distillers Co. recently announced that Andrew Harman has been appointed senior national product manager for Seagram's V.O.

A.W. Parker Jr. has been promoted to division manager of the Washington, D.C. division of R.J. Reynolds Tobacco Co.

Wilber L. Schinner has been named marketing operations manager for the Washington, D.C., division of Safeway. He was formerly retail operations manager for Safeway in Little Rock, Ark.

Duke T. Hale has been appointed Washington district manager for Volvo of America Corp. Hale joined Volvo in 1981 as sales manager for the North American parts division.

Holly Hoffman has been named sales promotion director at Fair Oaks Mall in Fairfax. She was previously cosmetics regional manager for the Hecht Co.

Arthur Matarazzo has been appointed center manager at Lakeforest Mall in Gaithersburg. He was formerly assistant manager of Westfarms, a mall in Farmington, Conn., operated by the Taubman Co. Inc., which also runs Lakeforest Mall.