Louis J. Sperling has been appointed divisional vice president of labor relations for Woodward & Lothrop. Sperling will be responsible for all labor activities involving the company and Local 400 of the United Food and Commercial Workers. He was formerly director of industrial relations for the Printing Industry of Metropolitan Washington and an associate with the local law firm of Loomis, Owen, Fellman & Howe.

In a related development, Mary S. Dixon has been named divisional vice president of the Woodie's Landmark store. Dixon joined the company in 1969 as a buyer for the dress department. She was most recently assistant to the vice president of stores in charge of expense control, systems and program development.

Bill Flood, formerly executive vice president of the Fairfax County Chamber of Commerce, has joined Coffee Butler Services as an assistant to the president for marketing and development.

Harry D. Steck has become senior vice president of marketing for Gray Drug Fair, which is a subsidiary of the Sherwin-Williams Co. He was most recently vice president of marketing for Fay's Drug of Liverpool, N.Y.

In addition, John R. Cooney has joined Gray Drug as division controller. He had been senior vice president and treasurer's of Carlisle's of Ashtabula, Ohio.

Karen Miller has been promoted to controller for Mid-Atlantic Toyota Distributors Inc., which is headquartered in Glen Burnie. She replaces Robert Thorson, who has become finance control manager for the company.

Robert E. Bradford has been elected senior vice president of the Great Atlantic & Pacific Tea Co. He was formerly president of the National Restaurant Association.

Stanley E. Paul has become vice president of sales for Stern Office Furniture Inc. He was previously southeast marketing manager for Johnson Systems, a computer software company. In addition, Sheila Moore Campbell has been named vice president of marketing for the company. She had been a vice president for Earle Palmer Browne.

Andrew Harman has been appointed senior national product manager for Seagram's V.O.