William W. Berry, president and chief operating officer of Virginia Electric & Power Co., has been named president-elect of the Public Utilities Association of the Virginias. Berry will succeed Benjamin H. Hayes, vice president of division operations at Monongahela Power Co. in Fairmont, W. Va., as association president on Jan. 1, 1983.

Taking office with Berry will be James B. Berg, first vice president, and Donald L. Macke, second vice president. Berg is assistant secretary and assistant treasurer for Appalachian Power Co. in Roanoke, and Macke is executive assistant for Wheeling Electric Co. in Wheeling, W.Va.

In addition, Morris E. McCrary will become treasurer and George E. Laurey, assistant treasurer of the association. McCrary is assistant accounting manager and Laurey, general accounting manager for the Appalachian Power Co.

The Public Utilities Association of the Virginias is made up of investor-owned electric companies operating in Virginia, West Virginia and neighboring states.

Richard B. Norment IV has been named executive director of the National Association of Manufacturers' associations department. Norment joined the association in 1976 as director of public affairs in its Lexington, Mass., office. He became director of the association's department here in 1981.

Marylouise M. Day has been installed as secretary of the American Society of Appraisers.

Phyllis Himelfarb, director of meetings and conventions for the National Apartment Association, has been elected president of the Association Marketing Roundtable. Robert Simanski, director of communications for the American Cemetery Association, was elected vice president and J. Terry Turner, an assistant executive director of the American Trucking Associations, has become secretary.

Thomas C. Fichter has been named senior vice president and deputy general manager of the American Newspaper Publishers Association. He was formerly vice president/controller and assistant general manager.

Carlos Morales has been named director of administration of the National Society of Fund Raising Executives. He was previously vice president for development at the Broadcast Capital Fund.

Edward M. Shea, an attorney with the firm Ragan & Mason, has been elected president of the Maritime Administrative Bar Association. William Karas of Short, Klein & Karas was elected vice president and John R. Attanasio of Billig, Sher & Jones, secretary-treasurer.

Peggy H. Battle has been named director of dealer services for the National Lumber & Builder Material Dealers Association. NEWSMAKERS INDUSTRIAL, MANUFACTURING

Jack H. Vollbrecht, president and chief executive officer of Aerojet-General Corp. until his retirement in 1981, has been elected to the UNC Resources board of directors. Vollbrecht has been chairman of the board of Frontier Airlines Inc.; vice president and group executive of International Telephone & Telegraph Corp., and vice president of Dresser Industries Inc. He also serves as a director of Geosource Inc., a petroleum industry supplier, and of For Better Living Inc., an industrial and publishing company based in California.

Ricardo R. Alvarado has been named vice president of government relations in the Washington office of the Signal Cos. Inc. He succeeds Frank Sanders, who has retired. Alvarado was formerly corporate director of government relations for Lockheed.

Brian Riley has been appointed Flow General's director general of international operations, a newly created position. Riley joined the company in 1972 as manager of the Flow Laboratories operation in Bonn, Germany. He was most recently responsible for the international sales and marketing of Flow General. In his new job, Riley will be in charge of all of the company's biomedical activities outside the United States, including product distribution for Worthington Diagnostic Systems, which Flow General acquired in March.

Sterling Solomon and Charlie Martin have joined the senior staff of Physical Dynamics Inc.

Dr. Richard Axel, a professor in the Columbia University departments of pathology and biochemistry and in its Institute of Cancer Research, has been elected to the board of directors of Bethesda Research Laboratories Inc.

Richard E. Duffy has been named executive vice president of the George Hyman Construction Co. He was previously vice president of operations for Turner Construction Co. in New York.

Kenneth E. Lanham has been appointed manager of unmanned tactical weapons systems at Fairchild Republic Co., a wholly-owned subsidiary of Fairchild Industries. Lanham formerly had his own consulting firm here.