Daniel L. Hurson, chairman of the board and chief executive officer of Acacia Mutual Life Insurance Co., will retire effective Jan. 1. Acacia President Duane B. Adams will succeed Hurson.

Hurson's retirement comes after a 35-year career with Acacia that began when he joined the company as a planning assistant in 1947. He later was assistant to the president, second vice president of administration and general comptroller.

In 1967, at the age of 47, Hurson became Acacia's youngest president, and in 1969, he was also named chairman of the board.

He will continue as chairman of the board of director's finance committee.

Adams joined Acacia in 1975 as a marketing executive vice president and was named president in 1980.

Acacia Mutual Life has also announced several other officer appointments. Susan F. Provyn was named vice president and controller and Alvin M. Stenzel Jr. was elected second vice president for financial systems. William W. Larash has been appointed vice president of insurance operations and Robert L. Donlon was appointed vice president of tax planning.

Acacia Mutual Life, which was chartered by an Act of Congress in 1869, is one of the financial services companies in The Acacia Group.