James R. Wells has been promoted to senior vice president of marketing and special projects with Woodward & Lothrop Inc.

Betty A. Davis has joined Pergamon International Information Corp. as vice president for marketing.

Brett Colley has been promoted to general manager of Reines Motor & Trailer Co. Inc. in Fairfax.

Alfred P. Shockley has been reelected to the board of directors of the National Automobile Dealers Association. He is president of Shockley Volkswagen Inc. in Frederick.

Michael Lavington has been named chairman of Kay Jewelers Inc. and Marcus & Co., both subsidiaries of Kay Corp. of Alexandria. Lavington was formerly president of Kay Jewelers and Marcus & Co. Cecil Royal has been named president and John Rambo executive vice president with Kay Jewelers. Both Royal and Rambo were formerly vice president and general manager with Kay Jewelers. Harry Braverman has been named president of Marcus & Co. Harold Schlackman and Bill Heide have been named executive vice presidents with Marcus.

Jeffrey R. Lapides has been named vice president for information resources and utilization with the Allegheny Beverage Corp. Harry A. Wadsworth has been promoted to vice president with the Macke Co., an Allegheny Beverage subsidiary. Jayme Dorf Schubert was named vice president for marketing with Macke. Nancy L. Walsh has been appointed vice president for advertising with Allegheny Pepsi-Cola Bottling Co., another Allegheny Beverage subsidiary.

Eugene R. Biagi has been named manager of operations with IBM's federal systems division in Manassas.

Brooks Roughton has joined Romweber Furniture Co. as regional sales manager for the Mid-Atlantic states.

Terri Lee Hansen has been named retail and medical sales manager with Qantel Business Systems in Beltsville.

Howard L. Aiken has been named executive vice president and general manager with the Buck Distributing Co. in Upper marlboro.