Vie de France Corp., the Vienna, Va.-based French bread and croissant bakery, is launching an expansion program to double its baking operations and almost double its sales.
The company will open new wholesale bakeries in nine cities in the next year, bringing the total number of its wholesale bakeries to 19. It will also move its Chicago operation to a new location with triple production capacity.
All Vie de France fresh bakery products, which are sold to 4,000 stores and restaurants, are produced at these wholesale bakeries as well as the frozen dough used by Vie de France-owned restaurants and franchises, according to Vie de France President Lloyd Faul.
Vie de France, which was founded 11 years ago, is "probably the only national company serving authentic French bread baked fresh every day," Faul said. "We built our reputation on daily deliveries of freshly baked products. With the addition of nine new wholesale plants, we will be able to bring customers in these markets fresh products six days a week."
The new bakeries, which will open in Tampa, San Francisco, Dallas, New Orleans, San Diego, Seattle, St. Louis, Minneapolis and Phoenix, should also boost company revenues. Sales for Vie de France's 1983 fiscal year ending June 25 totaled $43 million and "in the next 12 months, we expect to reach $72 million," he said.
The company also recently launched a national franchise program and introduced a new line of baked goods. Vie de France currently has 19 franchises and expects to open at least 100 more in the next year, he said. The franchises are only available to existing food operators--gourmet stores, restaurants and cookware shops--and bakes its goods in full view of customers.