The average base salary of top executives for nonprofit groups in Washington, Maryland and Virginia has risen over the past year to $98,500, according to a survey conducted by local management consultants Towers, Perrin, Forster & Crosby.

The Towers, Perrin survey reviewed the salary ranges of 30 top level management jobs at 171 nonprofit organizations in the metropolitan area. Breaking down associations into five categories, the survey also reviewed the percentage of associations in each category that offered benefits and perks to its top-level executives.

The findings showed average salaries in 1984 for top executives in each category as $116,7000 for trade associations; $78,800 for health and welfare organizations; $78,100 for professional associations and $70,300 for the top executive officers in educational organizations. For other nonprofit associations and foundations, the average salary paid to executives was $99,700.

According to the survey's findings, the lowest-paid association-executive position in the area is a communications specialist at $12,700 and the highest paid was a chief executive officer for a trade association at $285,000. Trade associations came out on top with the highest-paid executives and the largest percentage of perks offered.

Of the 70 trade associations surveyed, 40 percent offered supplemental retirement and 60 percent offered supplemental health benefits, while 76 percent offered its top executives professional club and association memberships, and 64 percent gave their executives luncheon club memberships.

Conversely, of the 33 professional associations in the study, 27 percent offered their top executives supplemental retirement, 39 percent offered supplemental life-insurance and 49 percent offered club and association memberships, while only 37 percent gave their top executives luncheon-club memberships.

The jump in such local salaries compares to a national increase in private sector executive wages of an average 6.3 percent between 1983 and 1984, according to the Bureau of Labor Statistics' Employment Cost Index. White collar wages in state and local government rose 6.4 percent, the index showed.

Bill Moss, who conducted the survey for Towers and Perrin, said, "Our findings show where Washington associations are directing their activities, and who in each association is considered the most important." Membership in professional clubs and associations ranked highest for all five categories surveyed while supplemental retirement and life insurance were not as important, Moss said.

The American Land Title Association, headquartered in Washington, has announced its selection for president and president-elect.

Jack Rattikin, president of Rattikin Title Co., in Fort Worth, Tex., has been installed as president for the 1984-'85 season and Gerald L. Ippel has been chosen president-elect, becoming president next October. His father held the same office in 1939-1940.

ALTA's 2,000 members review and insure land titles for real estate investors, home buyers and mortgage lenders.

The National Capital Chapter of the Video Software Dealers Association has been formed to represent video retailers, manufacturers and distributors in Washington, Maryland and Virginia.

The new association has chosen T. Anthony Ray, of MS Co. in Baltimore as president, Al Coccio of Channel 3 Connection in Laurel as vice president and Steve Gaffigan of Video Village in Rockville as secretary/treasurer.

The Maryland Consumer Finance Association has changed its name to the Maryland Financial Services Association. Association President William R. Kahn said, "The name change indicates the broad array of financial services offered to the public by member companies." MFSA is a state trade association with more than 200 licensed members.

The Computer Society of the Institute of Electrical and Electronics Engineers has released its 1985 Publications Catalogue.

Copies may be obtained by writing IEEE, 1109 Spring St., Suite 300PR, Silver Spring, Md., 20910.