The Acacia Group has promoted Patrick G. Welch to senior vice president for marketing. Welch has been with the Washington insurance company since 1980 as marketing vice president.

General Health Inc., a health maintenance organization based in Washington, has appointed James A. Rowan Jr. to the new post of chief operating officer. Rowan had been president of Kedears Hill Inc. and previously served as director of American Plan Corp.

Insurance Buyers' Council Inc. in Baltimore has promoted Thomas J. Krzys, formerly an associate consultant, to consultant. Also, Fredric W. Schultz, a senior consultant with the firm, has been awarded the professional designation of Chartered Property Casualty Underwriter.

Yaffe & Offutt Associates Inc., an actuarial and benefits consulting firm with offices in Baltimore and Washington, has announced the hiring of four new employes: Christina G. Krach, formerly compensation and benefits administrator with the A. S. Abell Co., as pension plan administrator; Joyce H. Perez, who had been an account executive with HMO Colorado, as consultant; Regina A. Smith, formerly an assistant director of the Minority Mental Health Association, as a marketing and sales assistant; and Terri M. O'Brien, formerly an assistant in the purchasing department at Towson State University, as a marketing research assistant.

The Life Insurance Co. of Virginia has named Eugene P. Gorman a representative in its Annandale office.