George Washington University has created the perfect degree program for a town where trade associations are as plentiful as wing tip shoes: a Masters of Association Management.

The MAM program was established last fall with the help of a consulting team of executives from the American Society of Association Executives (ASAE) and the Greater Washington Society of Association Executives (GWSAE). "We are delighted that this degree has been established," said ASAE President R. William Taylor. "This gives our profession academic recognition that is long overdue."

Both ASAE and GWSAE offer courses toward a Certified Association Executive certificate, but GW's program is the first separate masters degree in association management offered at the university level, according to David S. Brown, a professor of management at GW's school of government and business administration and one of the program's creators. DePaul University in Chicago has an MBA degree with an emphasis on association management but no separate MAM program, Brown said.

Requirements for the MAM degree include 42 hours of classes chosen from such topics as "Lobbying and Current Issues in Association Management." Classes are held at night, and the degree should take two years to complete if students attend on a part-time basis, a GW spokesman said.

The association industry is the third-largest employer in Washington, behind the federal government and tourisism, association spokesmen say. PROFESSIONAL

Carol C. Groom, a local life insurance agent, has been presented the Bernard L. Wilner Memorial Award for outstanding service by the District of Columbia Association of Life Underwriters.

Groom, an agent with the Massachusetts Mutual Life Insurance Co. of the Alan H. Anthony CLU Agency, has been in the life insurance business since 1955. She is currently vice president of the Greater Washington D.C. Chapter of Chartered Life Underwriters and a member of both the Washington D.C. Estate Planning Council and the International Association of Financial Planning Inc. TRADE

Alan Schlosser has been promoted to staff vice president of communications for the Consumer Electronics Group of the Electronics Industries Association. He has been director of public affairs for EIA since 1982.