The United States Telephone Association has created two new vice presidential positions and added two new staff members to better represent the rapidly changing telephone industry.

"These appointments reflect the board's concern that we broaden the scope of our activities on behalf of the industry and at the same time increase the number of services that we provide to all our members," said USTA President John Sodolski.

In 1983, USTA changed its name from the Independent Telephone Association and changed its bylaws so it could admit the regional Bell operating companies divested from American Telephone & Telegraph Co. in January.

Until that time, AT&T was the major spokesman for the telephone industry, said a USTA spokesman. "We went from representing 22 percent of the industry to representing 99 percent when the divested Bell companies joined our ranks," he said. Currently, USTA has 1,400 member telephone companies nationwide. "With the increase in our representation, we had to increase our staff and intensify our representation of the telephone industry," the spokesman added.

The two new vice presidents are Donald L. Hirt, who was promoted to vice president of policy development, and Robbert Nachtweh, whose position was upgraded to vice president of small-company affairs and telephone operations. Hirt had been director of the separations and access department.

In his new position, Nachtweh will direct educational seminars for the association membership.

USTA also has hired Marilyn Reid Pollow as controller. Pollow formerly was a financial director for the International Downtown Executives Association and also worked for 10 years with the Suburban Trust Bank of Maryland.

James G. Mercer, former executive vice president of the Organization for the Protection and Advancement of Small Telephone Companies, will assume Hirt's duties as the executive director of separations and access.

USTA develops industry positions on policy issues and works as a liaison with the Federal Communications Commission and other legislators on telephone industry issues. TRADE

The National Association of Broadcasters has joined forces with four other area associations to stop teen-agers from drinking and driving during the prom and graduation season.

The five associations are asking community businesses to offer reduced rates on flowers, dinners and tuxedo and car rentals to students who pledge not to drink and drive. Besides the NAB, the other groups involved are the National Restaurant Association, the American Floral Marketing Council, the National Automobile Dealers Association and the National Soft Drink Association.

National Restaurant Association President Harris O. Machus said of NRA's participation in the program, "Restaurants and celebrations go hand in hand. What we wish for all our guests, including the graduating class of 1985, is a safe celebration. Restaurateurs all over the country will participate in Operation Prom/Graduation in an attempt to increase awareness of the dangers of drunk driving among teen-agers and adults alike."

Operation/Prom Graduation is the second phase of NAB's campaign against drunk driving, a company spokesman said. The first was a series of public service television commercials aired in December.

The American Amusement Machine Association, the Alexandria-based organization representing manufacturers and distributors of coin-operated amusement machines, has promoted Peter M. Kopke to director of government relations and assistant general counsel. In his new position Kopke will work with federal enforcement officials to eliminate the counterfeiting of pinball and video games.

He also will represent AAMA before the International Anti-Counterfeiting Coalition, a group of associations and manufacturers that are affected by the issue.

The American Automobile Association has named Ronald W. Kosh, an AAA field representative from Falls Church, general manager of its Potomac division. Kosh has been with AAA since 1970, most recently as assistant secretary and managing director of corporate affairs for the not-for-profit group.

The Potomac division provides service to motorists in suburban Maryland, Northern Virginia and the District of Columbia.

The AAA also has named Tom R. Crosby Jr. general manager for its Hawaii/Alaska division. Crosby joined AAA in 1982 after working as a metropolitan editor for WRC-TV, a local NBC radio station.

The Air Transport Association has named J. Roger Fleming senior vice president and head of its new technical services department. His position will involve work in the areas of safety, operations and engineering for the association's airline members.

The Washington-based Health Industry Manufacturers Association, which represents more than 300 manufacturers of medical equipment and products, has elected John W. Brown chairman of the board. Brown is president and chief executive officer of Stryker Corp., a medical product firm in Kalamazoo, Mich.

Brendan M. Kenny, a former congressional relations officer for the U.S. Department of Transportation, has become one of three full-time lobbyists for the Air Line Pilots Association. ALPA membership consists of 34,000 pilots and 47 airlines across the country.

The National Restaurant Association has promoted Robert Alan Palmer to counsel. He has been associate counsel for the association for five years.

The National Cable Television Association has named Seth Alan Davidson an associate general counsel. PROFESSIONAL

The American Society of Association Executives has published a free book of facts about associations. Tidbits include: the association industry spent $18.7 billion to hold 227,700 meetings and conventions in 1983; and there are an estimated half-million local, state and national associations in the country. Call 626-2723 to obtain a copy of the ASAE Association Fact Book.