Miller Beer may be "made the American way," but when it comes to the firm's auto-racing team, a different strategy applies.
The Miller-sponsored "Miller American Special" that won Sunday's Indianapolis 500 was powered by a Cosworth racing engine -- made in Britain.
Miller, based in Milwaukee, recently has been pumping a reported $1 million into promoting Danny Sullivan, 35, the driver of the winning March-Cosworth, as "An American Legend in the Making." Miller officials could not be reached for comment.
"Just like Danny and Indy car racing, Miller is also uniquely American," ran a full-page color ad in USA Today on Friday.
But, both the body and engine of Sullivans's March-Cosworth racing car emblazoned with Miller's name were foreign-made.
In fact, only three of the 33 cars in the Indy 500 were American-made. Of those, none finished the 200-lap race.
George Snider, driving a car powered by a Chevrolet V-6 turbo charged engine, had an "unknown engine problem" Sunday. Pancho Carter and Scott Brayton, who set the one-lap speedway record during qualification, drove cars powered by experimental Buick V-6 production line-based engines. Carter completed fewer than six laps; mechanical troubles ended Brayton's ride after the 18th lap.