J.C. Penney Co. Inc. and the National Organization on Disability (NOD) have awarded $3,000 each to five national associations for their efforts to increase the participation of the disabled in society.

Sen. Robert Dole (R-Kan.), chairman of the first annual awards competition, presented the money at a ceremony in the Dirksen Senate Office Building last week.

Nine honorary awards also were given to organizations that have started or expanded disability programs over the past year. All winners were given crystal bowls handmade by disabled workers from Long Island, N.Y.

J. C. Penney Co. Inc., which supplied the prize money for the ceremony, has agreed to fund the NOD's National Organization Partnership Program for one year. The program encourages national associations and other nonprofit organizations to develop ways to help the disabled participate in the workplace and society. An example is the National Restaurant Association's hands-on training program to prepare disabled persons for work in the food service industry. The restaurant association received an honorary award from NOD for its efforts.

The director of the partnership program, Jim Flemming, referred to the nonprofit sector as "the missing link" in the battle to increase the participation of the disabled in society. "For the past 20 years, corporations and community groups have expanded opportunities for the disabled. Now it is time for national associations and other nonprofit organizations like unions and religious groups to contribute to the efforts," he said. Flemming has taken a year's leave of absence from the Department of Housing and Urban Development to head the program.

The associations receiving cash awards from NOD were:

The American Association for the Advancement of Science, a Washington-based association that sponsors a group of 1,200 disabled scientists who contribute their expertise and experience to the scientific community.

The American Library Association of Chicago, for its efforts to educate its member libraries on how to accommodate the needs of the disabled.

Boy Scouts of America, for its efforts to recruit disabled youth.

Paralyzed Veterans of America of Washington, D.C., for the formation of the Spinal Cord Research Foundation, which provides grants for research projects on spinal injuries.

Special Olympics Inc. of Washington, D.C., for offering disabled children the opportunity to compete in a variety of sporting competitions. TRADE

In a victory for associations, the Falls Church City Council recently voted down a proposal that would have allowed it to tax associations on all income other than dues and contributions. If the tax had been imposed, it would have increased the city's coffers by almost $21,000 annually, according to Elizabeth Baker, Falls Church economic development coordinator. "It was a hard decision," she said, adding, "We want to remain competitive and continue to attract associations to the area." In a memorandum, John C. Uehlinger, executive director of the American Congress on Surveying and Mapping, a Falls Church association that lobbied against the tax, said he felt that several of the council members had been concerned that associations were competing with smaller for-profit companies and should be taxed accordingly.

Mayor Marion Barry has proclaimed June 23-29 Better Business Bureau Week in recognition of that group's 65th year of service to the Washington area. The bureau will celebrate its anniversary at an awards ceremony tomorrow at the Mayflower Hotel. It will honor member companies that have been with the bureau 50 years or more.

The Convention Liaison Council, a group of 20 convention and tourism industry associations, has placed plaques of 11 of the industry's leaders, including two Washington association executives, in the Washington Convention Center Hall of Leaders. Among those honored at the council's first annual Hall of Leaders Recognition Dinner and Industry Celebration last week were James P. Low, who served as president of the American Society of Association Executives for 16 years, and the late Clarence A. Arata, who was executive vice president of the Washington Convention and Visitors Association for 25 years. Low is currently president and chief executive officer of Dynamics Inc., an association and corporate consulting company. The plaques are mounted on a Convention Center wall.

The National Association of Manufacturers has transferred David Rohn to its Washington headquarters to market the trade group's two educational computer games and coordinate NAM meetings. The computer games are used to teach public affairs consultants and others about the election process. Rohn was formerly a public affairs representative and lobbyist for NAM's Park Ridge, Ill., office. Also, Lawrence Fineran has left his job as special assistant to John F. Herrity, chairman of the Fairfax County Board of Supervisors, to become associate director of regulatory reform and transportation for the NAM Washington office. PROFESSIONAL

The Women's Bar Association of the District of Columbia has elected its officers for the upcoming year. The group's 1985-86 officers are: Patricia N. Gillman, Commodity Futures Trading Commission, president; Bettina M. Lawton, Rosenman, Colin, Freund, Lewis and Cohen law firm, president-elect; Linda J. Ravdin, of Linda J. Ravdin PC, secretary; Francine B. Pinto, administrative litigation division, Department of Energy, treasurer; and Helen G. Blechman, general counsel department, Commodity Futures Trading Commission, treasurer-elect.