J. Basil Wisner, Maryland's chief deputy comptroller, has been elected president of the National Association of Tax Administrators.

NATA, an umbrella organization made up primarily of state tax collectors and officials, gauges reaction and formulates policies on current tax issues before Congress.

"The election of a Maryland official will insure that Maryland's views and problems will be represented," said State Comptroller Louis L. Goldstein.

Wisner, who is currently in his 27th year with the Maryland comptroller's office, has been chief deputy comptroller since 1974.

NATA is lobbying Congress and federal agencies about three major issues, the best-known of which is the effort to reform the income tax code and rescind the deductions for state and local taxes. Also of key concern are proposed national legislation to tax mail-order companies and businesses located on a state's borders for merchandise they deliver to other states, and the move to require central registration of motor carriers, such as trucking companies, with the U.S. Department of Transportation to more accurately assess the tax on road use collected by each state.

In addition to efforts to consolidate information and automate its member's tax collecting methods, NATA has recently published its first tax collection guide. TRADE

Seven national companies have joined forces to draw attention to the so-called "advanced ceramics" industry in the United States. "Unless the United States makes a concerted effort to bring to the market advanced ceramic products, it could lose significant segments of existing and future markets," said Jim Mueller, president of the newly formed United States Association of Advanced Ceramics and a professor of ceramic engineering at the University of Washington in Seattle. Advanced ceramics are multipurpose materials that are stronger than metals, plastics and conventional ceramics. They are used in the production of heat-resistant tiles for space shuttles; in bone, joint and heart-valve substitutes, and in other products used in demanding environments. Market surveys predict demand will be between $10 billion and $50 billion by the year 2000, association sources said. USAAC charter companies include: Aluminum Co. of America, Martin Marietta Corp., Corning Glass Works, Norton Co., Sohio Engineered Materials Co., Garrett Corp.and Coors Ceramics. Joseph Coors, president of Coors Ceramics, will be the association's first chairman.

James H. Milton, the former product planning manager at Boeing Computer Services in Vienna, has been named marketing director for the Washington operations of the 135,000-member American Chemical Society.

Preston E. McNall Jr. has been installed as vice president of the American Society of Heating, Refigerating and Air-Conditioning Engineers Inc. McNall is senior research engineer at the National Bureau of Standards.

The Maryland Retail Merchants Association has chosen as its executive vice president Thomas S. Saquella, executive assistant to the state's secretary of economic and community development. The appointment coincides with the relocation of the group's offices from Baltimore to Annapolis. That move is aimed at gaining better visibility before the General Assembly and state agencies. PROFESSIONAL

Edward L. Yingling has taken over as executive director for government relations at the American Bankers Association. Yingling has been with the Washington law firm of Barnett, Yingling & Shay for the past 11 years, where he has specialized in representing banks and other financial institutions before Congress and regulatory agencies. An association spokesman said the group's most pressing concern is "getting banks on equal footing with the insurance and securities industry and allowing them to own and operate nonbank entities." The ABA has also has hired Philip S. Corwin as federal legislative assistant. Corwin will work on Yingling's staff.

The Maryland State Bar Association has chosen as its president Vincent E. Ferretti, a partner in the Rockville law firm of Tietz & Ferretti and former assistant city attorney in Rockville. The group represents 10,600 lawyers in Maryland.