The National Business Incubation Association (NBIA) has been formed in Fairfax to promote a new economic development concept, the business incubator.

The NBIA defines an incubator as a building that houses start-up organizations at a low cost while providing support services, such as seminars and accounting help, for inexperienced executives.

At present, 101 incubators are operating in 27 states, and the association projects that by 1990 that number will have swelled to more than 1,000. The University of Maryland operates the Washington area's first incubator, but seven more are planned here, according to Carlos Morales, NBIA's executive director.

According to a survey sponsored by the U.S. Department of Commerce for the NBIA, firms "hatched" in incubators succeed more than twice as often as they fail. "The period spent in the incubator gives entrepreneurs time to develop management skills which are essential for the successful transition of start-up to an ongoing, viable small business," said David N. Allen, author of the study. "The experience, skills, business contacts and access to capital gained while a tenant resides in an incubator helps firms better avert the failure that befalls the vast majority of small businesses within their first few years."

The Technology Advancement Program, the University of Maryland's incubator facility, is sponsored by the state and is aimed at linking university resources with the new business development in the area. Its five tenants range from a small biotechnology company to a laser development firm. The companies share secretarial and rental space and have access to university libraries, laboratories and workshops. The program has received an "enthusiastic" response, said the incubator's manager, Norman Schiff, and has received more than 60 applications from small businesses in the past year.

Prince George's County government also has recognized the potential of the small business incubator. The county government and the Private Industry Council, a coalition of private businesses, are developing an incubator with opening scheduled for next September.

Among other activities, NBIA will sponsor an annual conference, publish a membership directory and provide members with access to information regarding the fledgling industry. TRADE

The Recreation Vehicle Council has appointed Edward F. Conway to its newly created position of assistant general counsel. Conway will work closely with general counsel Jerome Loftus to monitor federal and administrative laws and regulations that affect manufacturers and suppliers of motor homes, folding camping trailers, travel trailers and truck campers. The group has 543 members in the United States. Conway, a former regulatory manager for MCI Telecommunications Corp., recently directed state programs for the government relations office of the Motorcycle Industry Council.

The Pharmacuetical Manufacturers Association has named Charles Honaker, a past director of marketing for the Water Quality Association in Illinois, as its vice president of public affairs. NONPROFIT

Joseph A. Pollard, corporate vice president for advertising and public relations at Peoples Drug Stores Inc., has become the president of the American Cancer Society. Pollard has been a volunteer with the society since 1976. He became vice president of the society in 1982, and president-elect in 1984. Pollard is also a member of the Washington Board of Trade and a past president of the Advertising Club of Metropolitan Washington. The cancer group's new president-elect is John J. Lynch, director of the Oncology Program at the Washington Hospital Center.