New Dominion, a thick, slick magazine oriented toward burgeoning Northern Virginia, is being launched by developer John T. (Til) Hazel Jr. and other local executives.
The first issue, due out in November, will blend jazzy profiles of people and places with business features, said Walter Nicklin, the magazine's publisher and editor.
"There's more to Northern Virginia than shopping malls and traffic jams, and we intend to show people that," said Nicklin, a native of Warrenton who in 1980 founded Country, a regional magazine on rural life.
"This is one of the fastest growing and most affluent sections of the whole nation," Nicklin said of the area extending from Prince William and Loudoun counties northeast toward Washington.
Census figures show 1.2 million residents in the magazine's targeted region, with projections for continued rapid growth. New Dominion aims to tap the market through controlled circulation, sending first issues free to 40,000 households identified as having high incomes and mailing complimentary copies to local business executives, Nicklin said.
About 10,000 copies of New Dominion will be offered on newsstands, at about $3 a copy; annual subscriptions will be about $10.
New Dominion will follow the "traditional city-magazine formula, but reflect the unique qualities of Northern Virginia," Nicklin said. Articles will cover business and real estate trends, and include topics ranging from the origins of Northern Virginia to "mall rats -- the kids who hang out in shopping malls," he added.
The magazine, which will be printed on glossy, heavy paper, will begin publication as a 200-page quarterly, then be expanded to a bimonthly in 1988 and a monthly in 1989.
Nicklin said it is appropriate for Hazel and other local businessmen to back such a venture because "what has made Northern Virginia a growing, wealthy community has largely been the commercial activity in real estate." He stressed, however, that although the magazine will have a business focus, it will offer "an evenhanded reflection" of such issues as the impact of growth on the region.
Hazel, who has been developing real estate in Fairfax County for three decades, is one of about 10 investors in the publication, all of whom have businesses in Northern Virginia, Nicklin said. He did not name the other backers or reveal the amount of the initial investment for New Dominion.