If the statistics hold true, about two-thirds of the people attending this week's Association Publications Management Conference will be women.
A survey to be released at the meeting by the Society of National Association Publications shows that women outnumber men 2-to-1 in the field of association publications, although men hold a majority of the publisher, editor in chief and advertising sales manager positions. The annual conference also will include seminars on management, editing, production and marketing.
Association publications have a separate conference primarily because business publication groups won't permit nonprofits to join, said Hoyt Mathews, publisher of Savings Institutions, a publication of the U.S. League of Savings Institutions. Mathews is a past president of the society.
"There aren't any overwhelming differences" between commercial publications and association publications, Mathews said, except that association magazines don't need to show a profit. But association magazines are big business; the society estimates there are 5,000 to 10,000 publications in the country.
Of those that sell advertising, 80 percent earn annual revenue of more than $600,000, according to the survey, and 14 percent have annual revenue exceeding $1 million. Publications plan an average of 1,200 editorial pages annually, said Anita S. Bollt, executive director of the publications society.
The society is sponsoring the conference with the American Society of Business Press Editors this week at the Washington Marriott.
Lewis H. Lapham, editor of Harper's magazine, and David Gergen, editor of U.S. News and World Report, are the featured speakers.
The Society of National Association Publications has 178 publication members.