F. James O'Neill says he'll be "the outside partner, the one found in airports" in his new job as chief operating officer of the U.S. Marketing Analysis Group for CACI International Inc.

O'Neill, in the newly created position of chief operating officer, will be on the road building up account sales for the Marketing Analysis Group, while Dan Huck, in his continued capacity as vice president and director of that group, will act as the "inside partner" managing operations at home.

CACI, an international professional services and high-technology company based in Arlington, has seven separate business groups. Five of these groups concentrate on government contracts. O'Neill is now head of the only group geared toward the U.S. commercial market. His job is to spread the CACI name outside of federal government corridors.

"Many of the products developed for the government can also be marketed on the business side," said O'Neill. "For example, bar code technology, which was developed to keep track of munitions supplies, is now being used by the food retailers. We want to take more advantage of CACI's resources and technological developments in the commercial arena."

O'Neill is new to CACI, but not new to airports or the problems of marketing. He joins CACI after serving as vice president for corporate development for Demographic Systems Inc., a consumer information technology company in New York. His previous experience includes acting as president of Strategic Development Inc. -- which serves major consumer companies in market strategy, venture management and new product development -- and management consultant with the firm of Eastman and Beaudine Inc.

O'Neill, in his new position, said he will set a strategy to reach more U.S. businesses that could use what the Market Analysis Group sells, namely ACORN and other market segmentation systems. ACORN organizes areas of the United States into 44 "acorns" through census information. The system is used by several companies, such as AT&T, Security Pacific Bank, Kroger and Cox Communications cable television company, to identify and analyze their customer bases.

The group is now working on a system called Market America that will reduce maps, census dat and other information to storage size for a large personal computer.

O'Neill said that the Marketing Analysis Group's size and complexity prompted CACI to hire another senior manager. He denied that recent legal problems (CACI Inc., a wholly owned subsidiary of CACI International Inc., pleaded guilty to overcharging the Pentagon for labor costs on two defense contracts in May) and slow recovery from the loss of government contracts in 1985 prompted the company to add management from the outside.

ASSOCIATIONS Frank M. Salinger and Thomas L. Thomas have been named director of legislative affairs and senior vice president, respectively, of the American Financial Services Association.

Joyce C. Waite has been named executive director of the American Lung Association of Maryland.

The D.C. Private Industry Council elected Cornell Johnson vice president and Joseph F. Gallucci secretary/treasurer.

The National Multi Housing Council appointed Jonathan L. Kemper president. The NMHC represents the largest developers and investors in rental housing in the country.

Northern Virginia Apartment Association elected Elliott Burka president; Roger McClure first vice president; Paul Kincheloe second vice president; Paul Hildebrand treasurer; and David Caldwell secretary.

John Lisack Jr. has been named chairman of the board of the Greater Washington Society of Association Executives.

The Videotex Industry Association elected Hilary B. Thomas chairman of the board.

Patti Brickman joined the Greeting Card Association as director of communications.

Elizabeth M. Martin has been named vice president for communications and Dr. Louis J. Kettel has been named associate vice president for academic affairs for the Association of American Medical Colleges.

Susan R. Meisinger is joining the American Society for Personnel Administration as vice president for government affairs.

BANKING, FINANCIAL SERVICES

The National Association of Securities Dealers Inc. elected Joseph R. Hardiman president of the securities firm. Hardiman is managing director and chief operating officer of Alex. Brown & Sons Inc.

The Baltimore Bancorp, the parent company of the Bank of Baltimore, elected William A. Kroh and W. Clark McClelland directors of the holding company and the bank.

Citizens Bank & Trust Co. of Maryland elected James D. Ward vice chairman of the board and a member of the executive committee of the bank.

Dominion Bank promoted John W. Clore Jr. to vice president in Dominion's national department.

First Washington Mortgage Corp. appointed Christopher Warner president. Warner was previously vice president and branch manager of the company's Rockville office. COMMUNICATIONS

The National Captioning Institute appointed John Furia Jr. to the board of directors and Howard N. Nemerovski to the executive committee.

Alice M. Gravely has joined Associated Producers, a media communications production agency, as an executive producer.

MCI Communications Corp. promoted Dennis Kern vice president of operations for MCI's eastern region, Ned Farinholt vice president of the newly created advanced systems architecture department, and Larry Bouman vice president of network systems engineering.

Radiation Systems Inc. appointed Richard W. Patton vice president of business development. COMPUTER

William R. McCarthy has been appointed president and chief executive officer of Tesdata Systems in Herndon.

W. Brooke Tunstall has been appointed senior executive associate for American Management Systems Inc.

HEALTH

Kaiser Permanente Health Care appointed Judith Elizabeth Huntress district manager of Kaiser's marketing department in the District and Cynthia C. Penrose coordinator of market development.

Environ Corp. appointed Raymond A. Ferrara a principal of the firm, Michael E. Ginevan a senior science advisor, and Michael P. Scott and Nancy J. Rachman as project managers.

Dr. Edward R. Laws has been named professor and chairman of neurological surgery at the George Washington University Medical Center.

HOTEL, FOOD SERVICES

The Washington Dulles Ramada Renaissance Hotel named Jeffrey M. Klop controller.

Edward M. Walls has been appointed general manager of the Washington Plaza.

Dulles Airport Days Inn has appointed Larry Geer general manager.

INDUSTRIAL, MANUFACTURING

The Ceco Co., a concrete construction company in Landover, named William F. Slattery vice president and general manager and Jerry J. Cardarelli senior district manager.

INSURANCE

MD IPA appointed John Child controller, Steven Griffin senior director of marketing and sales, and John Ogilvie vice president of MIS.

NONPROFIT

The National Capital Chapter of the Leukemia Society of America named David M. Timko chapter executive director.

The Nature Conservancy named Geoffrey Symmes Barnard director of the conservancy's international program, David K. Younkman development director for the international program, Nat Williams director of government relations, and Stephanie Sklar director of communications.

PROFESSIONAL SERVICES

Systems Research and Applications Corp. appointed Lewis E. Hadelman vice president and director of the Weapon Systems Group.

Patricia G. Miller joined the law firm of Reed Smith Shaw & McClay.

Justin A. Thornton is joining the law firm of Adams, McCullough & Beard, where he will concentrate on the defense of criminal matters relating to business and tax.

Peter Wise joined the Environmental Technology Group of Science Applications International Corp. as vice president and manager of the enviormental programs department.

Key Financial Personnel, a Rosslyn-based financial recruiting firm, has hired Cecelia D. Mandanis as manager of recruitment.

Connections-The Travel Co. Inc. promoted Karen Lorenz Murphy to manager of branch operations; Mindy Schwarz, manager of the Greenbelt office; Sharon Long Rudow director of sales and marketing ; and Ellen Blackwell and Marian Hale area directors of corporate sales. REAL ESTATE

Marc J. McGee joined Pardoe Real Estate as sales manager of the firm's recently opened Spring Valley office.

David S. Chernow has joined the northern Virginia office of Coldwell Banker Commercial Real Estate Services as sales manager of the brokerage division.

Mobile Land Development Corp. (MLDC), a wholly owned subsidiary of Mobile Corp., appointed John B. Buckner vice president-controller for the MLDC Virginia companies.

Timothy S. Eden and Jayne Shister joined Cassidy & Pinkard Inc., a commercial real estate company, as sales representatives.

Marvin F. Poer Realty SErvice Inc. appointed Wayne E. Comer real estate consultant. TRANSPORTATION

USAir promoted David Porter to manager/general accounting in its District office.