Five Washington executives have formed The Carlyle Group, a merchant banking firm specializing in buying and selling companies and providing financial advice to wealthy families and medium-sized corporations.

The five executives are David M. Rubenstein, a former partner in the law firm Shaw, Pittman, Potts and Trowbridge; Stephen L. Norris, the former Marriott Corp. vice president in charge of mergers and acquisitions; Daniel A. D'Aniello, former vice president in charge of financial strategy for Marriott; William E. Conway Jr., former chief financial officer of MCI Communications Corp.; and Greg A. Rosenbaum, former vice president of Dyson-Kissner-Morgan Corp., a New York investment firm specializing in leveraged buyouts.

The firm has financial and research support from four limited partners: T. Rowe Price Associates Inc. and Alex. Brown & Sons Inc., both based in Baltimore; First Interstate Equities Corp., a subsidiary of the California-based First Interstate Bank; and the Richard K. Mellon family.

Rubenstein, who was deputy domestic policy adviser to President Carter, said the firm seeks corporate clients with sales or market value in the $100 million to $500 million range and families with net worth in excess of $50 million.

"We are basically in the transaction business," Rubenstein said, adding that he did not anticipate receiving fees from clients for financial advice unless deals were completed.

"We will never do a deal for a client where we wouldn't be willing to put our personal money in it," he said.

Rubenstein, who has served as a director of the Washington merchant banking firm headed by former Treasury Secretary G. William Miller, said Carlyle has purchased stock in a public company and is negotiating its first deal. He added that by locating in Washington, Carlyle hopes to distinguish itself from the numerous investment firms based in New York.

ASSOCIATIONS The American Land Title Association promoted Lynn D. Antilety to director of meetings and conferences and appointed Patricia L. Berman director of education and membership services.

Carl B. Amthor has joined the staff of the American Association for the Advancement of Science as chief financial officer-controller.

Tricia M. Sempek has joined the National Association of Towns and Townships as administrative director.

Nancy Reed Fulco has been named associate manager of legislation for the Small Business Center of the U.S. Chamber of Commerce.

The National Fluid Power Association named William R. Wilberg executive director.

Burton A. Dole Jr. has been named chairman-elect of the Health Industry Manufacturers Association.

BANKING, FINANCIAL SERVICES Maryland Savings & Loan Association appointed Robert H. Halleck president and chief executive officer. Halleck is succeeding Robert J. Smith, who died last month.

Barbara G. Griffin, president of Whale Scientific Inc. in Commerce City, Col., has been named to the advisory committee of the Export-Import Bank.

The Riggs National Bank of Washington appointed David Lesser general counsel and Donald A. Saccardi and Robert J. Woodbridge executive vice presidents.

The Federal National Mortgage Association elected Timothy Howard executive vice president of economics, strategic planning and financial analysis.

First American Bank of Maryland named Peggy Fisher vice president of bank card and retail banking, Loren Geisler vice president of upper Montgomery County corporate banking, and Linda Snell senior corporate banking officer at the bank's Bethesda office.

William D. Cumings Jr. has joined The Patrician Mortgage Co. as its executive vice president.

Commonwealth Savings Bank of Virginia named Scott A. Dameron special projects manager.

COMMUNICATIONS Comnet Corp. in the District appointed Ronald F. Friedman a director and Martin Johnson controller.

Contel named Anton B. Reut vice president of sales for Contel ASC's government network division.

Liz Logan joined the staff of The Washingtonian as senior writer.

COMPUTER, HIGH TECHNOLOGY CACI International Inc. in Arlington appointed Robert C. Sokoloff executive vice president of the systems engineering operating group.

Automatic Data Processing, a payroll service firm in Rockville, appointed Philip A. Calandra executive sales director.

HEALTH Genex Corp. in Gaithersburg named Robert Dishman executive vice president and chief operating officer.

Group Health Association, a Washington group practice health plan, appointed Thomas W. Isaacs director of marketing, Jane E. Freedman director of policy and planning, and John T. Dougherty director of purchased patient services.

HOTEL, FOOD SERVICES Compri Hotel Systems appointed Arthur W. Scanlon marketing manager for Compri Hotel in Alexandria and Gaithersburg, Maureen McDonald senior sales manager for Compri Hotel Gaithersburg, Mary Lynn Byrnes sales manager for Compri Hotel Alexandria, and Tana Cobb director of sales for the Alexandria hotel.

Super Rite Foods Inc., based in Baltimore, promoted Joseph P. Zunic to vice president of advertising.

Bruce Carpenter has been named director of marketing for The Westin.

Omni Georgetown Hotel appointed Joan Mooney senior sales manager and Richard J. Cotter and Diane Povich sales manager.

Cafe Beaux Arts appointed Alan J. McGoldrick restaurant director.

Joy Blumstein has been appointed director of public relations for the Grand Hyatt Washington.

Giant Food Inc. promoted Don Lord to zone director and John Mason to district manager in the company's store operations division.

INDUSTRIAL, MANUFACTURING Westinghouse Electric Corp.'s Defense and Electronics Center in Washington appointed Wayne D. Fegely vice president of systems development, Dr. Gene Strull vice president of technology, and Wallace J. Hoff general manager of the development and engineering division.

Crown Central Petroleum Corp. in Baltimore named Randall M. Trembly vice president-treasurer.

The Grumman Corp. appointed Dana McGee vice president of congressional liaison. Richard A. Milburn was named senior vice president of Washington operations for Grumman International Inc.

NONPROFIT The Women's Legal Defense Fund appointed Aileen Johnson staff attorney and director of domestic relations programs, Diane Dodson special counsel for family law and policy, and Nancy Waugh administrative assistant and paralegal for litigation.

The Washington Urban League appointed Diane Flanagan-Montgomery executive vice president for program management and Larry Weston vice president for planning and neighborhood coordination.

PROFESSIONAL SERVICES Jaffe Associates appointed Gina Resnick account supervisor for law, accounting, architectural and consulting firm clients, Carolyn Davis account executive, and Kathy Holmes senior account executive.

Blakeslee-Lane Inc., a Baltimore photography and visual communications firm, appointed Cindy Mueller general manager of the company's Silver Spring office.

Price Waterhouse, an accounting and management consulting firm, appointed Robert R. Bench a principal of the firm. Bench is currently deputy comptroller of the currency.

William R. Malone, former vice president and associate general counsel for GTE Corp., joined the law firm of Murphy & Delong in the District.

ORS Associates, an office relocation and management consulting company, appointed Dennis T. Glavin director of marketing.

Richard J. Sheehan has been elected vice president of Pro-File Systems Inc. in Rockville.

Stackig, Sanderson & White Inc. appointed Ellis Pines vice president and corporate creative director, Lindsay Paleos executive art director, and Kenn Speicher corporate copy chief.

The law firm of Epstein Becker Borsody & Green added three new partners: Deborah Stealman, Warren Elliott and Murray Zweben.

Friedman, Fuller & Hudson Inc., a Rockville consulting firm, named Robert B. Middleton director of marketing and Peter J. Dec and Jean M. Pittler associate consultants.

International Planning and Analysis Center Inc. appointed Sylvia Sze senior associate and Susan T. Wood associate and air director.

Lisa DiMona and Anne Edelstein have joined Raphael Sagalyn Inc. as literary agents.

Professionals Title & Escrow Co. appointed Robert W. Elliott marketing director.

Communications Graphics Group Inc. named Jane Lindquist business development manager and Robert Abbott senior designer/art director.

Key Financial Personnel in the District appointed Evie A. Rye manager of recruitment.

REAL ESTATE Winchester Homes Inc. promoted Christopher Zell to vice president of marketing.

Park Tower Realty Corp. appointed Thomas J. Regan Jr. head of its Washington office.

Guy d'Amecourt joined Sotheby's International Realty in Washington.

James A. Fetgatter joined Spaulding & Slye as vice president of development in the Washington office.

RETAIL, WHOLESALE Philip J. Mansfield is retiring as executive vice president of Hechinger Co. on Dec. 31. He will continue as a consultant.

Dart Drug named Mike J. Lewis senior vice president of operations.


Norfolk Southern Corp. elected former South Carolina governor Robert E. McNair to its board. M.B. Christie also contributed to this report.