SAN ANTONIO -- Harte-Hanks Communications Inc. will sell seven of its smaller shopper and direct marketing units, including one in Norfolk, to companies being formed by two senior officers, company officials said last week.

Charles H. Everill, senior vice president for Harte-Hanks and chief executive officer of the Direct Marketing Sector, will form a corporation with Cal Ingram, former vice president and consultant to Harte-Hanks.

They will acquire the San Antonio-based company's direct marketing operations in Chicago, Denver, Albuquerque, N.M.; Buffalo, N.Y.; Louisville, Ky., and Norfolk.

The operation will continue to be called Harte-Hanks Direct Marketing. The sale is expected to close in early January. The price was not disclosed.

In a similar transaction, Dick Mandt, Harte-Hanks vice president and president of the company's Direct Marketing-Miami, has agreed to buy The Bay Area MoneySaver, a shopper published in Tampa, Fla.

That purchase is expected to be completed by year's end.

"For Harte-Hanks, this is an opportunity to complete our restructuring program, begun a year ago, to focus on our larger operating units," said Larry D. Franklin, Harte-Hanks executive vice president and chief operating officer.

In another move, Harry J. Buckel, Harte-Hanks vice president who heads the shopper operations in California and Arizona, will also become president and chief executive officer of Harte-Hanks Shoppers.

Darryl White, who has been in sales and sales management with the company's direct marketing effort in California, will become the new president of the direct marketing group in Miami, succeeding Mandt.