Frederick M. Bush has been named president of the Executive Search Council, a Washington-based organization formed by four executive search firms to provide the public with a unified source of information regarding the executive search industry.

The Washington-based Apple Processors Association has named Paul S. Weller Jr. president.

John M. McClung has been named senior director of public affairs for the United Fresh Fruit and Vegetable Association, which is based in Alexandria.

The National Association of Independent Insurers named Kenneth D. Schloman counsel in the Washington office.

William J. Hotes has been named president of Telecator Network of America, a Washington-based association that represents the cellular telecommunications and radio paging industries.

The National Business Aircraft Association, based in Washington, named William Preston West Jr. vice president of government affairs and C. Dennis Wright director of operations.

The Direct Marketing Association of Washington named William T. Armistead president; Sherry Marshall vice president; Linda Fisher treasurer; and Chip Heartfield secretary.

The Life and Health Insurance Medical Research Fund, an association of 645 life insurance companies, appointed Harry D. Garber and Wilmer S. Poynor III to its board.

BANKING, FINANCIAL SERVICES

The Acacia Group elected Daniel L. Hurson interim president and chief executive officer of the Washington-based financial services organization. Duane B. Adams, who has been chairman, chief executive officer and president since January 1983, will continue as chairman.

The Student Loan Marketing Association has appointed Thomas H. Jacobsen to its board of directors. Jacobsen is vice chairman and director of Barnett Banks Inc. of Jacksonville, Fla.

James M. Cummings has joined MANNA Financial Planning Corp. of Fairfax as head of its corporate and professional finance department.

Charles M. Baynard has been appointed retail executive officer for Sovran Bank/Maryland. Baynard will oversee the branch system in Montgomery County and Western Maryland.

The Principal Financial Group of Washington has appointed Stuart J. Brahs vice president of federal government relations.

John B. McKenney III, senior vice president of Signet Bank, has been reappointed chairman of the Northern Virginia Local Development Co. NVLDC lends money for fixed asset expansion to small businesses.

COMMUNICATIONS

Gannett Co. Inc. of Rosslyn has announced several appointments in its newspaper division. Paul B. Flynn, president and publisher of The Pensacola News Journal and vice president/Gannett South, has been appointed consultant for special projects of Gannett's community newspaper division. Kenneth W. Andrews, president and publisher of The Jackson (Miss.) Clarion Ledger and Daily News, will succeed Flynn in Pensacola and will become a regional vice president. Robert E. Robbins, president and publisher of The Hattiesburg (Miss.) American, will succeed Andrews in Jackson. Sandra Rivard Baker, associate publisher of The Shreveport Times, will succeed Robbins in Hattiesburg.

Rodney Pinder has been named news editor of the Washington bureau of Reuters Information Services Inc.

WETACOM Inc., a Washington video communications company, has named Nancy Fearheily sales manager.

Paul Travis has joined Telecom Publishing Group of Alexandria as executive editor of the group's five communications newsletters. Travis also will oversee a new daily electronic news service.

Jim Farrell has been named editor of the Prince George's Journal.

COMPUTER, HIGH TECHNOLOGY

Robert J. Ravera has joined Mitre Corp. as associate technical director of Space Systems in the Civil Systems Division in McLean. He will assist in directing the company's work for the National Aeronautics and Space Administration.

Comnet Corp. of Washington appointed Glenn Kight vice president of sales and marketing of its automated image management division.

E. Baxter Lemmond joined International Technology Corp., a subsidiary of McLean-based Iverson Technology Corp., as corporate counsel. Lemmond also will be chief administrative officer of IVT Computer Corp. and Iverson Computer Services Inc., which are ITC subsidiaries.

Steven D. Roth has been named director of federal marketing for California-based Silicon Graphics' new federal sales division in Washington.

Integrated Systems Analysts Inc. of Arlington has promoted C. Scott Thorell to corporate senior vice president. Thorell also will serve as chief of staff to the president of the company. Other recent promotions at the company include Cassia Garcia, vice president of accounting; Bill Coons, vice president of finance; George Simpson, corporate technical director; Tony Womble, senior vice president of Merrifield operations; Willie Woods, vice president of Arlington operations; David Jones, group manager of warfare systems; Doug Hertel, group manager of ship-life cycle engineering; Bob Buchwald, Brenda Kersey and Rob Hytner, operations center managers; Al Glazier, technical director of advanced sciences; Bob Mizer, technical director of logistics and maintenance; Jim Smith, program director of advanced sciences; and Craig Relan, program director of logistics and maintenance.

Stewart R. Pierce has been appointed federal sales manager of Computer Data Products Inc. in Gaithersburg.

GOVERNMENT

The Maryland Port Administration has named Paul R. Torma manager of cranes and maintenance for the Dundalk and Clinton Street Marine Terminals.

HEALTH

C. Michael French has been named president and chief executive officer of Fairfax Hospital System. French will be responsible for all operations of the 1156-bed, four-hospital system.

HOTEL, FOOD SERVICES

Marriott Corp. has appointed Paul Novak vice president of lodging development. Novak will be responsible for national expansion of Marriott's newest hotel chains: Courtyard by Marriott, Residence Inn by Marriott and Fairfield Inn.

NONPROFIT

Kathryn Fuller has been named executive vice president of the World Wildlife Fund in Washington. Fuller will have overall responsibility for WWF's programs.

PROFESSIONAL SERVICES

Robert Dudek has joined Maximus Inc. as executive vice president and head of the firm's advanced systems group. Maximus is a technical management consulting firm based in McLean.

Jack Tarr has been named general manager and company officer of Bill Young & Associates, a Fairfax high-tech search firm. Bob Slingluff has been named senior associate in technical sales.

Gerard R. McConnell and Luis M. Nido have been named partners in the Washington office of the the Houston-based law firm Bracewell & Patterson.

Tim Labus has joined Theme Lines Communications Inc., a McLean-based advertising and public relations firm, as vice president of account services.

Robison International Inc., a Washington public affairs consulting firm, has named Richard B. Ladd a vice president.

General Maintenance Service Co. Inc., a Washington building maintenance service firm, has appointed Jane Cruz director of training.

Terri Anderson, Veronika Kessling and Cathy Greenbaum have joined Ehrlich Manes Associates, a Bethesda advertising, marketing and public relations firm, as broadcast media planner/buyers. Sharon Knightly has joined the firm as a print media buyer.

Williams Whittle Associates Inc., an Alexandria advertising and public relations firm, has appointed Cindy O. Atlee senior vice president of advertising account services.

Henry Brehm has been promoted to senior vice president of ProServ, the Washington-based sports marketing company. Other promotions at the firm were Richard P. Dell, vice president of tennis; Nina Ramo, vice president of finance; and William L. Strickland, vice president of team sports.

Patrick L. Price and David A. Reumont have been named partners in WhelanBarsky & Associates, a Silver Spring accounting firm.

John C. Person has joined the Vienna law firm of Kasimir & Ittig, P.C.

Send information about appointments, promotions and other personnel moves to M.B. Christie, researcher, Business News Department, The Washington Post, 1150 15th St. NW, Washington, D.C. 20071. All material must be submitted in writing by the Monday preceding publication.