Coca-Cola is the official soft-drink of the National Football League. Subaru is the official automobile of the American Olympic ski team. And now Black & Decker Corp. has been named "the official supplier of power tools for the construction of the Baltimore baseball stadium."
The Towson-based company earned this august honor by making a $12,500 payment to the Maryland Stadium Authority, which is building the new ballpark for the Orioles at Camden Yards in downtown Baltimore. In addition to the glittering title, which Black & Decker will use in advertising and promotion, the company will park a van at the construction site to sell and service its power tools and accessories, such as drill bits and saw blades.
There's a small catch to all this: Black & Decker may be the "official" power tool of the stadium project, but it's not the sole supplier -- the thousands of workers building the stadium will be able to do their cutting, drilling and sanding with any brand of power tool they want.
Nonetheless, Black & Decker hopes the tie-in with the new stadium will help it build its image and its business in power tools, an area of considerable expansion in recent years for the company, which is better known for its consumer products.