ASSOCIATIONS

Liza K. Bowles was named president-elect of the National Association of Home Builders Research Center in Upper Marlboro.

John D. Heller was elected president of the Northern Virginia Building Industry Association in Fairfax.

Bill Lefler was elected president of the Washington office of the American Dental Association.

The Washington-based Corn Refiners Association Inc. board of directors elected William H. Powell chairman, H. Thomas Reed vice chairman and Terry L. Claassen president.

BANKS, FINANCIAL SERVICES

Loretta T. Haglund was promoted to senior vice president of the Greater Washington region of Crestar Bank. Charles Evan Becker was promoted to vice president.

Federal Home Loan Mortgage Corp. of Reston promoted David Andrukonis to vice president of mortgage finance.

John J. Sullivan was named financial consultant at First Security Corp. of Bethesda.

COMMUNICATIONS

The Reeves Agency, an advertising company based in Baltimore, named Marion Elizabeth Vonderheid vice president of media.

Ein-Peschong Communications, a Washington public relations company, promoted David L. Greenspan to senior account executive and director of the international division.

The board of directors of Stoner Broadcasting System Inc. of Annapolis elected William E. King financial vice president.

COMPUTER, HIGH TECHNOLOGY

Software AG of Reston named Tim Wild vice president of systems engineering.

Vitro Corp., an engineering and technical services company in Silver Spring, promoted Kathy Hall Lyons to vice president of human resources.

Loral Corp. of Arlington, a defense electronics company, named Donald C. Latham its director of command, control, communications and intelligence.

Litton Corp. promoted David W. Danjczek to staff vice president for international business. Danjczek works in the Washington office of the Beverly Hills, Calif.-based electronics and defense systems company.

EDUCATION

Gary L. Smith has been named associate director of the Johns Hopkins University Applied Physics Library.

GOVERNMENT

The U.S. Small Business Administration named Robert B. Kyler deputy associate administrator of the Office of Minority Small Business and Capital Ownership Development.

HEALTH

Gary Litovitz has been appointed medical director at Dominion Hospital, a private psychiatric hospital in Falls Church.

INDUSTRIAL, MANUFACTURING

Crown Central Petroleum Corp. of Baltimore elected William R. Snyder senior vice president of administration.

PUBLISHING

USA Today of Arlington promoted Ken Kirkhart to vice president of field operations and John Palisamo to vice president of information systems.

The Washington Post Writers Group, which represents 32 syndicated writers, has named Alan Shearer editorial director and general manager.

NONPROFIT

John F. Sommer Jr. has been named executive director of the Washington headquarters of the American Legion.

PROFESSIONAL SERVICES

Business Resources Inc., an executive search and management consulting firm in The Plains, Va., named Barbara J. Steinem executive vice president.

UTILITIES

Louis A. Simpson, vice chairman of Geico Corp., has been elected to the board of directors of Potomac Electric Power Co.

Send information about appointments, promotions and other personnel moves to Newsmakers, Business News Department, The Washington Post, 1150 15th St. NW, Washington, D.C. 20071. All material must be submitted in writing by the Monday preceding publication.