Online holiday shopping is likely to grow to more than $12 billion this season, but for the vast majority of shoppers the Web is still a secondary source for gifts, according to a new survey from the Gartner Group Inc.
Only 5 percent of online shoppers expect to buy more than 75 percent of their presents on the Internet, while 64 percent of those responding plan to buy 25 percent or fewer of their gifts online.
The most popular gift items are the merchandise first widely available on the Web: Eighty-six percent of online shoppers expect to buy books, CDs, videos or other entertainment products. Computers and other technology products are next with 59 percent, followed by toys, personal products, clothes and collectibles.
The survey was conducted by the Stamford, Conn., research firm for Hewlett-Packard Co.'s Shopping Village division.
HOLIDAY SHOPPING ON THE WEB
At least a quarter of the U.S. population plans to make 25 percent of their holiday purchases on the Web. Here are the products they are likely to buy:
Books, CDs, videos and other entertainment products: 86%
Technology products: 59%
Personal products: 51%
NOTE: Based on survey of 271 respondents
SOURCE: Gartner Group Internet Purchasing Behavior Study