Kenneth J. Hunter

Position: President and chief executve of the Council of Better Business Bureaus in Arlington.

Career highlights: Hunter most recently served as chief postal inspector of the U.S. Postal Service. Before that, he was associate postmaster general.

Age: 55

Education: Attended the University of Colorado; earned a bachelor's degree in mathematics from Colorado State University.

How has your experience as postal inspector prepared you for this position? "Really, the transition was such a natural one for me. The inspector service investigates not just alleged crimes involving the postal service and its employees, but also criminal use of the mail and all sort of schemes to defraud both consumers and other businesses. Rather than focusing on the traditional `investigate, arrest and convict' approach, we began to look at fraud prevention. In a sense, while the investigations were necessary as a kind of triage after the damage was done, we found that prevention could be so much more powerful. As a result, we went on to make significant dents in areas like credit card and mail order fraud. So this really was the next logical step."

Which aspect of e-commerce presents the biggest challenge? "While fraud by wire covers a great deal of fraud on the Internet, the most challenging area of concern for us is [advertising] that's not entirely false, but more misleading. This is the somewhat gray area that isn't always provable to be in violation of the law."