The New York Times Co. filed yesterday to raise as much as $100 million in an initial public offering for a tracking stock to represent its Internet business division, Times Company Digital (TCD).
The company, which filed a preliminary prospectus with the Securities and Exchange Commission, did not state how many shares of Class C common stock it plans to sell nor in what price range. Details are expected in future filings.
TCD has the New York Times Web site as its cornerstone. It also runs Web sites for the Boston Globe newspaper, Golf Digest magazine and NYToday.com, which provides a daily-life guide in New York City.
The company said that it had more than 138 million page views in December for all of its Web sites, and that 90.7 million were at the Times Web site.
TCD said it would use the net proceeds from the IPO for general corporate purposes, including promotion and advertising as well as expansion domestically and overseas.
The company had $15.3 million in revenue and $11.7 million in net losses during the nine-month period ended Sept. 26, according to the filing. Advertising accounted for more than three-quarters of the revenue for the 1998 fiscal year, the filing showed.
Martin Nisenholtz, 44, has been the company's chief executive since June and helped create the newspaper's online presence.
The $100 million figure in the IPO filing was merely a basis for calculating the SEC registration fee, the company said.