Lester Washington has an extensive background in sales and marketing. In 1999, he went into business for himself, just before the economy began to slow down. Since the terrorist attacks of September 2001, business has been even tougher. As a result, Washington is looking for a job with "a strong, healthy organization that continues to grow despite a weak economy."
Betsy Friedlander, a principal at Willmott & Associates Inc., a human resources and consulting firm, took a look at Washington's resume. And she started at the beginning, where Washington states his objective.
From the resume:
Objective: Major Account Manager for innovative, "solutions-oriented" technology company where my skills in strategic planning, problem solving and human relations will be fully utilized.
Friedlander suggested that he lead off with a professional summary instead. For instance, she suggested:
Sales and marketing professional with more than 10 years' experience working in a variety of industries. Excellent strategic planning, problem solving and human relations skills. Creative, flexible and hard-working.
Friedlander also suggested that Washington rename the next section, which he calls "Experience," as "Selected Professional Accomplishments." Then, narrow the list from 13 to five or six of the most important items and describe them "in quantifiable terms."