Eric Sommer, founder and executive director of the Georgetown Film Festival, wants a resume that showcases his communication, marketing and management skills as well as his creativity.
Sommer needs to "transform an exposition on a career full of accomplishments into a professional resume that will achieve his goals," said Pat Lovenhart, principal of Lovenhart Research and Consulting, a Bethesda marketing research firm.
At first glance, she points out, this resume is intimidating -- too many words, in tough-to-read font. "A majority of hiring managers or recruiters would take one look and put it aside, either to be read later or, perhaps, never. What a shame if someone with this much talent is overlooked," wrote Lovenhart, who teaches at Johns Hopkins University.
So pare it down. "This can be achieved by providing much less detail, eliminating all extraneous words and being succinct. Focus on outcomes rather than activities. Replace the objective section with a skills and abilities section. . . . Instead of saying 'lead a team,' say 'leader.' Emphasize outstanding qualities like the ability to juggle priorities, build a consensus, involve the community, and enlist sponsors; and knowledge of marketing, communications, collateral and promotions, business development and fundraising."
She asked, "The question is, after mastery of many skills and achieving so many accomplishments, what type of position is he seeking? Will the person considering him for a position think he'll be satisfied with a piece of the pie rather than the whole pie? . . . He may be able to address these issues in a cover letter or during initial introductions."
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