New AT&T Logo, a Lot Like the Old One

The new AT&T, freshly formed by SBC Communications' purchase of its former parent company, unveiled its new corporate logo: a variation on the familiar blue AT&T globe with the company's name spelled in lowercase letters just below.

Customers will see the new logo design with their monthly bills starting in December, but only on the envelopes. It will start appearing on the invoice in February. The changeover also entails replacing both the SBC logo and the old AT&T logo on 50,000 vehicles, 6,000 buildings, and 40,000 uniforms and hardhats worn by employees, a process expected to take several months.

AT&T Wireless Brand to Return

AT&T plans to resurrect the AT&T Wireless brand for cell phone service provided by its Cingular Wireless partnership with BellSouth. No time frame or details have been set for the plan, which is permitted under the joint-venture agreement with BellSouth but could generate friction between the partners when it comes to decisions such as allocating Cingular's financial resources for marketing. AT&T declined to say whether the brand might be marketed broadly or to a specific customer segment.


AOL Among Backers of Web Video Start-Up

America Online and media companies IAC/InterActiveCorp and Hearst are investing a total of $16.2 million in Web video start-up Brightcove Networks. Cambridge, Mass.-based Brightcove also said Barry Diller, IAC/InterActiveCorp's chairman and chief executive, will join its board.

The moves give Brightcove big media backing and Web portal clout among the companies seeking to make video available for viewing any time over computers or high-end TVs.

U.S. Online Ad Revenue Tops $3 Billion

U.S. Internet advertising revenue exceeded $3 billion in a single quarter for the first time, the Interactive Advertising Bureau said. The $3.1 billion for the third quarter was up 34 percent from the same period last year. The previous record was just under $3 billion, set in the second quarter. The IAB projects that revenue for the year could exceed $12 billion, well above last year's $9.6 billion total.


Intel, Micron Join to Make Flash Memory

Intel has formed a joint venture with Micron Technology to enter the fastest-growing segment of the $17.3 billion market for flash memory to tap demand for components that power iPod music players and digital cameras. Intel and Micron will contribute $1.2 billion each initially to the new venture. Apple Computer has agreed to buy chips for its iPod players from the new company as part of $1.25 billion in purchases.

Compiled from staff and news service reports.

AT&T will start rolling out the new logo on envelopes next month.