Collecting Movie Memorabilia, by Sol Chaneles (Arco, $3.95). Sound tracks, fan mags, loggy cards, Shirley Temple curios, and much, much more, including alisting of dealers around the country.

Tough Guy Writers of the Thirties, and Proletarian Writers of the Thirties, each edited by David Madden (Southern Illinois, $5.95; $4.95). Two essay collections on these important, and highly American, writers. Included are in depth studies of Dashiell Hammett, Raymond Chandler, James M. Cain and Jack Conroy, as well as reconsiderations of several neglected authors and books of the Depression era.

Snow Falling from a Bamboo Leaf: The Art of Haiku, by Hiag Akmakjian (Capra, $3.95). A selection of 60 haiku, from such masters as Basho and Issa, newly translated and accompanied by line-by-line transliterations in romanized Japanese and English. This book, with its blue cover, clean typeface, and design, has the cool, watery feeling of "the old pond -- a frog jumps in / plunk!"

Owls: Their Natural and Unnatural History, by John Sparks and Tony Soper (Taplinger, $8.50).Owls are sometimes called cats with wings. These predators, of which there are many different varieties, are efficiently built to track and seize prey even at night when sound is their only guide. Here's a book that covers not only the facts about owls but also the mythology of these wise and bad-news bearing birds

Cosmetics: The Treat American Skin Game, by Toni Stabile (Charter, $2.25). The muck that Stabile is raking is the sort wormen (and sometimes men) put on their face, hair, nails, and body. Here, she presents an update of her 1966 book, Cosmetics: Trick or Treat? Our lack of solidly legislated protection against potential injuries from impure products or preparations containing dubious ingredients is driven home in each chapter; the mateerial is both fascinating and depressing.

Berlin Diary: The Journal of a Foreign Correspondent 1934-1941, by William L. Shirer (Penguin, $5.95). Shirer, during the first half of World War II a radio correspondent broadcasting mostly from the German capital, traveled also to Vienna, Prague, Vienna, Amsterdam, Dunkirk, and Boulogne. In this famous account he presents, through personal glimpses of everyday incidents, the spectacle of an entire continent falling under Hitler's sway. His factual approach and reportorial tone fail to disguise his incredulity and impatience with what he saw happening around him.

Black Foremothers: Three Lives, by Dorothy Sterling (McGraw Hill The Feminist Press, $495). Short biographies of a trio of distinguished but little known black women -- Ellen Craft, a runaway salve who when "free at last" worked with the abolition movement in England and America; Ida B. Wells, who in the late 19th century wrote for black newspapers across the country, later becoming an influential organizer for Negro causes; Mary Church Terrell, an important figure in the history of the District of Columbia, who fought for civil rights and world peace.

A Lover's Discourse, by Roland Barthes (Hill and Wang, $595). With his fellow musketeers Jacques Derrida, Michel Foucault and Jacques Lacan, Barthes swashbuckles across the French intellectual scene. Here he meditates on love in highly idiosyncratic fashion, producing something like Pascal's pensees written by a Descartes who had read both Stendhal and DeSaussure.

For Her Own Good: 150 Years of the Experts' Advice to Women, by Barbara Ehrenreich and Deirdre English (Anchor, $3.95). A book in which anger has served research; this is a thought provoking, eye opening study of the ongoing conflict between women and medical professionals. With a more unified thesis than previous general works in the field, such as Ellen Frankfort's Vaginal Politics and Our Bodies, Ourselves, it's for women who want to put the "gyn" back in gynecology.

Puzzle for Fiends, by Patrick Quentin (Avon, $2.25). This initiates a resissue series of highly entertaining '40s mysteries featuring Peter Duluth, a debonair detective who on a "hard boiled" scale is a two and a half minute egg. Each one has the word "puzzle" in the title; here the dilemma is Duluth's amnesia and the friends are the members of an affable, rich family who seem to think Peter is one of their own.

The Aesthetes: A Sourcebook, edited by Ian Small (Routledge and Kegan Paul, $4.95). Ah, the yellow '90s, The Savoy, lilies, "Our Lady of Pain," Wilde witticisms, Beardsley and Berrbohm caricatures, poets burning with hard gem like flames or feasting with panthers -- all these make up the English fin de siecle, defined here in selections from its various writers and artists.

The Seduction of Joe Tynan, by Richard Cohen (dell, $2.25). A novel, soon to be a movie, about an idealistic senator who finds himself caught between his personal life and his presidential ambitions, between the woman he loves and the wife he is married to -- and also loves.