What could Veronica Geng do, what choice did she have? "Even my friends are at it. Fran is writing 'Konnie! Adenauer in Love.' Penny and Harriet are collaborating on 'Yalta Groupies.' And my Great-Aunt Jackie has just received a six-figure advance for "Bill" of Particulars: An Intimate Memoir of William Dean Howells.' Continued silence on my part would only lead to speculation that Mao alone among the greatest men of the century could not command a literate young mistress." So she wrote "My Mao," featured in the March 21 New Yorker.

Mao as she remembers him was a pedagogue in pajamas," a man who lost no time in teaching her "the Ten Right Rules of Lovemaking: Reconnoiter, Recruit, Relax, Recline, Relate, Reciprocate, Rejoice, Recover, Reflect and Retire." But aside from a dinner with his great friend Red Buttons, the Chairman was rarely seen with her in public and turned out to be surprisingly sensitive to certain kinds of physical pressure:

"A few times he was moved to remind me. 'Please don't squeeze the Chairman.'" Love Those Men!

Cosmopolitan, which ought to know, devotes four pages of it April issue to "The World's Sexiest Men," photographed in (what else but) "throbbing color!" Cosmo's 32 choices, in no particular order, are:

Richard Burton, Marcello Mastroianni, John Lindsay, Al Pacino, Gary Grant, Roger Vardim, Dr. Christian Bernard ("relentless genius is awesome"), Giancarlo Giannini, Burt Reynolds, Woody Allen, Paul Newman, Charles Bronson, Ambassador Ardeshir Zahedi of Iran ('the charm of worldly opulence can bewitch"), Jack Nicholson. Edgar Bronfman, Muhammad Ali, Robert Redford, Prime Minister Pierre Trudeau of Canada, Bruce Springsteen, James Wyeth (Don't you find disciplined sensitivity tempting?"), John Kenneth Galbraith, O.J. Simpson, Julian Bond, Prince Rainier III of Monaco, Dick Zanuck, King Carl XVI Gustaf of Sweden, King Juan Carlos de Borbon of Spain ("Don't you love kings"), Walter Cronkite, John Cassavetes, Clint Eastwood, Jesse Jackson and Gov. Jerry Brown.

Whew! Savvy

judith Daniels knew the kind of magazine she wanted to edit. Intended for "higher educated, higher income, higher job level women executives," it would be a kind of upscale Working Woman, a decidedly elitist publication that would tell women not how to be a good secretary but how to fire a bad one. What she didn't know was what to call it.

After rejecting titles like Reach, Aspire and Achive because "they sounded like government-funded self-help programs, not inspirational at all," as well as ll the cutesy ones her friends came up with like Macha, Rich Bitch and Executive Sweetie - "naming it became a regular parlor game" - she settled on Savvy. So what, she says, that some people think it sounds like a fashion mag or a skin book. That will take care of itself in time: "Do you think of Redbook as a magazine for communist sympathizers?"

Savvy, a Clay Felker project that Rupert Murdoch approved of, made its debut inside the April 4 New York magazine, which launched Ms. the same way in 1971. Though funding for Savvy is not yet complete, if all goes well, it will start publication in January 1978, with articles like "My Wife the Surgeon, by an Internist" and "Wall Street's Female Squash Fanatics." Last Thoughts

From the extensive interview with Gary Gilmore in the April Playboy:

"Oh, hey, man, I've got somethin' that'll make a mint. Listen to this: Get aholda John Cameron Swayze right now, and get a Timex wrist watch here. And have John Cameron Swayze come runnin' out there after I fall over, he can be wearin' a stethoscope, he can put it on my heart and say. 'Well, that stopped,' and then he can put the stethoscope on the TImex (laughs) and say, 'She's still runnin,' folks.'" The Whole Truth

Carlos Castaneda was just another obscure graduate student of anthropology until the 1969 publication of his "The Teachings of Don Juan: A Yaqui Way of Knowledge," a description of his ardous apprenticeship under a Mexica Indian sorcerer. The book was a huge success, selling 300,000 copies in paper and leading to three more best-sellers plus a Ph.D and cult status for its reclusive, never-photographed author.

Now, in the April high Times, Richard de Mille, son of the great Cecil B., takes a carefully reasoned look at the books and concludes that Castaneda is nothing more than a showman, just like his dad.

De Mille's thesis rests on two main points. One of that textual analysis reveals that the original conservations between Don Juan and Castaneda had to be in English, not translated from the Spanish as the books claim. The second is that making a chronological list of the events in the works reveals an incredible number of discrepancies and inconsistencies that could only happen if Castaneda were making stuff up as he went along.

De Mille's conclusion: "Castaneda's books, though they may contain a fact here or there, are abundantly and essentially fictive and must be classified as fiction if we are going to classify them at all . . . Carlos Castaneda had gotten a Ph.D in anthropology for interviewing an imaginary Indian." Heavy Metal

"Heavy Metal," says Sean Kelley, "is a magazine for people who like to have their dreams while awake. It's not mathematical, chess-playing science fiction, what to do when we run out of oxygen. It's fantasy. It's fun."

Published by the wonderful folks who bring you National Lampoon. Heavy Metal makes its debut this month. Although Kelly, who edits the magazine 'along with my charming wife, Valerie Marchant," promises there will be "an actual piece of real reading material each month," most of Heavy Metal is wildly bizarre, garishly colored, noholds-barred illustrations of the underground comic variety, slickly reproduced and taken for the most part from a French fantasy publications called Metal Hurlant.

Initial reaction to Heavy Metal, which makes no bones about featuring sex and violence and, like the Lampoon, is geared to a college age audience, has been "incredible." At least that's the word from publisher Matty Simmons, who is more than pleased to report that "30 per cent of all subscribers are taking two and three-year subscriptions, and the magazine isn't even out yet. I've never seen that before." Sin City

A Surprising sidelight of the April Redbook survey on the religious experiences of 65,000 female readers is that it gave these ladies a chance to list what they believe a sin to be. The naughty results, complete with percentages, are:(TABLE) 1(COLUMN)Engage in extramartial sex(COLUMN)75 2(COLUMN)Cheat on your income tax(COLUMN)65 3(COLUMN)Betray a relationship(COLUMN)64 4(COLUMN)Envy a more fortunate friean(COLUMN)52 5(COLUMN)Curse(COLUMN)52 6(COLUMN)Refuse to sell or rent a house(COLUMN) (COLUMN)to a member of another race(COLUMN) (COLUMN)or religion(COLUMN)51 7(COLUMN)Exaggerate on a job applica-(COLUMN) (COLUMN)tion(COLUMN)44 8(COLUMN)Pollute the environment(COLUMN)40 9(COLUMN)Drink or use drugs(COLUMN)39 10(COLUMN)Dress immodestly(COLUMN)37 11Gamble(COLUMN)31 12(COLUMN)Go against parental wishes(COLUMN)23 13(COLUMN)Skip a major religious service(COLUMN) (COLUMN)or obligation(COLUMN)23 14(COLUMN)Take part in any war(COLUMN)14(END TABLE) Miss Lonehearts

After 22 years as a self-described "human wailing wall," Ann Landers, having had to deal with questions like "Is it possible for a girl to get pregnant with her clothes on," reveals "What I Know Now That I Didn't Know Then" in the April 4 Family Circle.

Among the attitudes Landers has modified are her thoughts on pre-martial hanky-panky. "In 1955," she writes, "I held the firm conviction that every girl must hang onto her virginity until marriage or death - whichever came first - but today I would not call her a tramp if she failed to do so.%

Most shattering of all, however, is what she's discovered about marriage, information that "rattled my molars . . . I believe if 25 couples were selected at random and their marriage examined under the glaring light of truth it would be discovered that one out of 25 is 'very good,' four are 'okay' . . . seven are bad . . . eight are unrewarding . . . five are disasters." Formerly a believer in keeping a marriage together "come hell or high water, I switched when my readers described in detail what hell was like and how frightening high water can be." Tidbits

According to a study done by the National Institute on Alcohol abuse and Alcoholism and revealed in the March Fortune, the District of Columbia ranks second in the country, behind only Alaska, as the jurisdiction with the greatest "problem drinking proclivities" among its residents . . . Us. The New York Times' answer to People, is done with market testing and will go on sale nationwide on April 19. People, however, could care less. On April 18, it will raise its price for the third time, up to 60 cents. The last two times the rates went up, Paul Newman was on the cover. . .

Washington had more pages of advertising in 1976 than any other monthly city magazine, with Philadelphia second, Los Angeles third, and Minneapolis 15th and last . . .Viva marked the first anniversary of its decision to end explicit male nudity by announcing that as a result its advertising pages went way up and 17,000 new outlets agreed to sell the magazine. Take that, Larry Flynt.'