Getting a jump on other revival and reportedly theaters, the management of the Biograph has announced the first of what may become innumerable retrospectives here and abroad devoted to the French New Wave, nearing its 20th anniversary. The series begins Friday, Oct. 14, with a program of Francois Truflaut's "the 400 Blows" and "Les Mistons," plus a film from an earlier generation that profoundly influenced them, Jean Vigo's "Zero for Conduct."

The series will run through Dec. 11 with bills changing each Monday, Wednesday and Friday. In addition to reviving many of the important movies directed by Truffaut, Jean-Luc Godard, Alain Resnais, Louis Malle, Agnes Varda, Jacques Demy, Phillipe De Broca, Chris Marker, Claude Chabrol and Eric Rohmer, the program will include several influential works from filmmakers who inspired the New Wave generation, then conclude with a landmark American picture made directly under the influence of the New Wave, "Bonnie & Clyde."

While organizing the series, Joel Siegel and the management found that a few notable titles are no longer available - De Broca's "The Jokker" and Chabrol's "The Cousins" and "Un Double Tour," a chic murder mystery know as "Leda" in England and "Web of Passion" here. On the other hand, two of the most beguiling but seldom revived movies of the New Wave, De Broca's "The Five-Day Lover" and Godard's "Band of Outsiders," have been booked. The Biograph itself began operations 10 years ago with a Godard film, "Masculine Feminine," which will be revived from Nov. 11-13 on a bill with "Two or Three Things I know About Her."

Satyajit Ray's latest feature - and his first movie shot in Hindi - a period drama called "The Chess Players," will have its American theatrical premiere Sunday, Nov. 13, at the K-B Janus, following a benefit performance the day before the Eisenhower Theater. Ray himself is expected to be in town for the opening.

The Avalon has been awarded an exclusive first-run booking on the film version of "Equus," starring Richard Burton and directed by Sidney Lumet. The engagement begins Wednesday, Nov. 23.

Michael Ritchie's film version of Dan Jenkins' comic novel about Super Bowl Week, "Semi-Tough," is scheduled to open on Friday, Nov. 18, at the Annandale, Buckingham, Carrollton 3 & 4, Loew's Embassy, Roth's Mt. Vernon 1 & 2, Roth's Ranandolph 1 & 2, Roth's TTysons Corner and Roth's Silver Spring West. Ritchie and Burt Reynolds, who co-stars in the movie with Kris Kristofferson and Jill Clayburgh, are expected to host a preview showing at the American Film Institute Theater a few days earlier as part of the AFI's slate of Tenth Anniversary programs.

"Kentucky Fried Movie," an anthology of satiric skits about movies and television, derived from the work of an improvisational comedy team - David Zucker, Jim Abrahams and Jerry Zucker - that began in Madison, Wis., and later took up residence in Los Angeles, arrives Wednesday, Oct. 12, at the Annandale, Carrollton, Key, Marlow, Roth's College Park, Roth's Tysons Corner and White Flint.The director, John Landis, will soon begin "National Lampoon's Animal House" for Universal.

The Key plans to revive Jean-Pierre Melville's abstract thriller, "Le Damourai," starring Alain Delon, in the interim, then follow "Kentucky Fried Movie" with the animated feature "Allegro non Troppo," Bruno Bozzetto's humorous homage to "Fantasia," sometime in November. Brian De Palma's "Carrie," launched with Halloween Eve previews last year, returns as the Halloween attraction at about 20 area theaters beginning Wednesday, Oct. 26.

Paramount can't seem to make up its mind about "First Love," a collegiate love story directed by Joan Darling and co-starring William Katt (in his first movie since "Carrie"), Susan Dey and John Heard. Announced for November, then postponed until February, the film is on again for November, with national saturation bookings scheduled for Wednesday, Nov. 11.

Two new series begin at the AFI Theater this weekend. A Katharine Hepburn retrospective opens Friday night with showings of "Holiday" and "Woman of the Year." The first part of a two-part series devoted to Soviet movies begins with a showing of Eisenstein's "October," also known as "Ten Days That Shook the World," Sunday at 9 p.m.