It was during the depression days when Eddie Cantor used to sing, "Potatoes are cheaper, tomatoes are cheaper. Now's the time to fall in love."

If you went by that today, maybe everyone would be hating each other.

But it's not all that bad; there are some things that are cheaper today than they were a few years ago. Of course it's an illusion; we all know the dollar was a bit safer back then than it is now.

Okay, today, on "super saver mid-week special," you can fly to Los Angeles for $207, and on weekends $248, whereas in 1963 flying to L.A. cost $288.23. A flight to Denver from D.C. in '63 would have cost $168.11, today, on "super saver," it's $147. And so on.

A fancy color telephone once cost $10 extra; today, the same phone runs $2.50.

Somewhere along the way in the past 10 years pocket calculators dropped in price from about $125 to $8 or $10 today.

Ten years ago Magnavox produced a TV game which cost about$100. The same game would set you back $10 today.

A 20-watt receiver stereo would have cost the buyer $300 10 years ago but only about $200 now.

For the interested party, abortions are certainly cheaper than they were 10 years ago. Today it would run about $135 to $170, while 10 kyears ago it may have cost $500 and up.

A $60 portable radio or cassette player would be about $40 now. The 23-channel CB radio once sold for $160; now you can get a 40-channel for $50.

So I guess it's still okay to fall in love as long as you know waht to shop for.

After the Cardinals beat the Redskins, general manager Bobby Beathard told a reporter, "It doesn't seem to me there are many players who care about winning right now."

After the Dallas game Diron Talbert said from his hospital bed, "What happens is that nobody can say to the guy sitting next to him, 'You played bad,' because the other guy will say, 'I saw what you did, too, you S.O.B.' Right now, nobody ought to be saying anything to anybody. They've just got to get together and work this thing out."

There are cynics who say the fat paychecks professional athletes pick up each year should be enough encouragement for them to win.

"Not so," says area sports psychologist Dr. Anthony Rapone."It it true that the Knute Rockne technique of 'Win This One for the Gipper' can no longer be used for encouraging a team to win, but there are still other methods used.

"Let's face it," said Rapone. "We can't have a quarterback, so emotionally up, looking for a receiver downfield with tears in his eyes.

"Athletes have a different arousal level, especially pro football players.

"Rather than send the whole team onto the field using a Rockne style //miukPep talk, we separate the team into groups, like a lineman will have a higher level [be more psyched] than a quarterback."

One purpose of the program is to avoid team dissension.

Repone said, "A losing season causes trouble: players earning different salaries, a black-white situation, older players resenting younger players.

"The day of the star is gone," said Rapone.

It all sounds pretty good, but the problem might be that the receivers are standing too close to the linemen during encouragement sessions and are trying to see the ball with tears in their eyes.

After Sunday's loss at Atlanta, it's obvious that the encouragement has to come from somewhere.