Bubblegum music first appeared on the pop music scene in the late '60s. The songs were sugary and guaranteed to produce acne of the eardrums, and the style was gobbled up by thousands of teen-aged listeners. Like its name, however, the music quickly lost its taste and was tossed in the trashbin of popular culture.
Last night, one of the most popular bubblegums groups, the 1910 Fruitgum Company, performed at Hogates. The show (which will be repeated through November 17) featured their hit songs like "One, Two, Three, Red Light" and "Simple Simon Says" as well as a sampling of Broadway show tunes.
The group was never known for its musical talents, and the level of its musicianship has not improved in the intervening years. The show was a lackluster affair, with dull, almost amateurish, interpretations of top-40 numbers from the '60s and '70s; the group sounded like a caricature of an inept lounge act. Their hits were treated as badly as the rest of the material; off-beats and sour notes competed with the melodies for equal time.
The musicians of the 1910 Fruitgum Company have apparently reunited in an attempt to cash in on their former popularity, but they needn't have bothered. Their bubble burst a long time ago.