Charles Z. Wick, the director of the U.S. International Communication Agency, is a man who likes things just so. He prefers the seat on the shady side of the plane; he wants his drinks delivered promptly. He demands special attention at all times. For this reason, his staff has compiled an in-house memo advising "Dos and Don'ts" for proper behavior in the company of "The Director."

The six-page list, which was circulated to some agency employes, includes such guidelines as "do NOT correct him publicly if he inadvertently makes a gaffe" and "do NOT think of him merely as the director of ICA . . . he wants you to know, and others that he meets to know, that he is the close personal friend of the president."

The list, made available to The Washington Post, was written for agency staffers who take foreign trips with Wick. Wick's public liaison director, Phyllis Kaminsky, said yesterday that Wick, who was profiled yesterday in The Washington Post, had no comment on the list. "It's a total unknown to me," she said, "and I travel with him all the time."

Wick, a former Cleveland bandleader and Hollywood agent, became friendly with Ronald Reagan 25 years ago in Los Angeles. In the past year, he has been a controversial director of an agency marked by resignations and allegations. Last week his ombudsman resigned, alleging possible "fraud" and "corruption" within the ICA. Wick denied the allegations.

Here is a selection from the 25 "Dos" and 13 "Don'ts":

* "Do NOT argue."

* "Do NOT leave him standing alone, unless he requests to be left alone. At airports, receptions, meetings, keep him occupied."

* "Do NOT have security personnel at embassies or elsewhere ask him to identify himself. He expects that arrangements will have been made to pass him through without hesitation and that the right people know who he is."

* "Do NOT overwhelm him with papers and other materials before meetings. He expects that all this should have been provided earlier."

* "Do NOT pretend to know an answer. Either you know or you don't know. He wants accuracy, facts, right names and titles."

* "Do NOT hand him any cable or material which you have, yourself, not read thoroughly or for which you do not have staffed-out responses . . . Cables and memos should have major points accented with yellow, fluorescent marking pen."

* "Do NOT smoke in his presence."

* "Do NOT let Mrs. Wick be stranded. The security personnel will be pushing and rushing the Director on ahead. She often gets left behind. Always be certain that her needs are being taken care of also. He will observe how attentive you are to her as well as to himself."

* "DO treat the Director and Mrs. Wick with extra courtesy. The Director sincerely appreciates the smallest kind of attention--the sudden gesture to help him or Mrs. Wick with their coats, assisting with their hand luggage, seeing that they have copies of English-language newspapers, seeing that coffee or tea has been requested, that a fuss is being made over where they sit, etc."

* "The Director lives by the telephone. Establish early on where and how he will be able to make important phone calls."

* "The Director and Mrs. Wick do not like sightseeing per se. However, the Director does appreciate the historical importance of the places he visits and does expect to be told 'who slept where and when.' "

* "Know where he can get a haircut. For Mrs. Wick, the best and fastest beauty salon. They are both concerned about their own as well as others' appearances."

* "Be neat in attire and be certain your office is neat also. Not so neat that it appears nothing is being done. The Director will compliment you on your tie, shirt, hat (he notices such things) as well as how well you and your staff appear to be organized. In short, he does not tolerate sloppy people or places."

* "Long, uninteresting conversations turn the Director off, so keep things lively . . . Sharp, catchy phrases that grasp the point are what he likes to hear and he will quote you if he likes them."

* "If you make a mistake, admit it, apologize and let it go . . . If he becomes angry don't increase his aggravation by arguing or by trying to excuse the mistake or error or foul-up."

* "The Director is a vigorous, fast-moving man, who wants quick action. Everything should have been done yesterday. If something needs to be done it is better to get it done right away and not to assume you will have time later. The Director will have thought up several other action items by then."

* "As vigorous as he is, he must also rest. Heavy schedules will tire him out. At that point, he may become inattentive, impatient and short with you. Help him out. Keep checking to see if he is fatigued and try to find out ways to resolve the problem. Shorten the meeting, pick up the burden of discussion, give him a break, etc."

The list continues, carefully advising staffers about 5-by-7 speech cards, thank-you notes and brightly colored tags for identifying his luggage.

For those staffers who might find the list intimidating, there is this added bit of encouragement:

"GOOD LUCK."