Gerald Rafshoon, the man who helped make Jimmy Carter president, has signed on with the advertising firm of Ogilvy & Mather to do advertising strategy and planning . . . Senate majority leader Howard Baker Jr., who has been lining up his new business connections for when he retires in January, has been appointed to the Gannett Co. board of directors . . . Former senator George Aiken was discharged from Brattleboro (Vt.) Memorial Hospital yesterday after five weeks of treatment for a urinary infection. The Vermont Democrat, who retired from the Senate in 1974 after a 34-year career, is 92 years old . . . The National Press Club has announced that Helen Thomas, who has been covering the White House for United Press International since Kennedy was president, will become both the first woman and the first wire service reporter to receive the Club's prestigious Fourth Estate Award for career excellence. The award will be presented Dec. 5 at a black-tie dinner. Thomas has a series of other firsts including being the first woman officer of the National Press Club, first woman officer of the White House Correspondents Association and first woman member of the exclusive Gridiron Club . . . James Farmer, founder and former head of the Congress of Racial Equality (CORE), will teach a course on "The Civil Rights Movement" next semester at Mary Washington College . . . Israeli poet Moshe Dor was in town this week to read his poetry at George Washington University's Marvin Center . . . It was 'Skins night out at the movies Monday at the K-B Cerberus with Redskins Art Monk, Virgil Seay, Vernon Dean, Mel Kaufman, Otis Wonsley, Mark McGrath and equipment manager Bennett Williams attending the preview of Orion Pictures' violent, action-filled new movie "The Terminator," starring chunk-of-muscles Arnold Schwarzenegger, who the Redskins could have used against the Cardinals last Sunday . . .