Time magazine chose super-patriotism and public relations over politics in selecting 1984 Olympics organizer Peter Ueberroth as its man of the year. Calling Ueberroth a "promoter with a global mission," Time chose him over runners-up President Reagan, who had been considered for his massive election victory; Jose' Napoleon Duarte, El Salvador's first elected civilian president, who initiated peace talks with the leftists; Geraldine Ferraro, the first woman to run for vice president on a major party ticket, who was the betting favorite for the Time honor; and The Terrorist, described as a "multiheaded monster" in the new debate over whether or how government should strike back.

Time specifically saluted Ueberroth's great business success, pointing out that previous Olympics lost money and that "this year, for the first time, the Games received almost no government funds and ended up with an unimaginable surplus of $215 million -- and the sum could reach $250 million by June . . . He took over the stage of the global village, the earth intricately interconnected, and he spectacularly presented the U.S. upon it. If such success represented a political manipulation of the Games, blame not American leaders but the irrepressible high spirits of Ueberroth's free enterprise."

Because Ueberroth, who is now baseball commissioner, represents American entrepreneurship to Time magazine, the New Year's issue also profiles seven other successful American entrepreneurs. They are: Donald Burr, founder and chairman of People Express; Candy Lightner, founder of Mothers Against Drunk Driving; William McGowan, the man who challenged AT&T's telephone monopoly; Bob Pittman, inventor of MTV; Ted Greene, the founder of Hybritech Inc., which markets manufactured antibodies; Bill Lindsey, a Fort Lauderdale organizer who cleaned up Citrus Park's slums; and Kathy Kolbe, who publishes materials for teachers of gifted children.