With the national Nielsen numbers for May due this morning, it looks like NBC will win a "sweeps" month in both rating services for the first time since February 1969 (which, if the Airwaves Abacus is correct -- and you never can tell once the weather warms up -- was 16 years ago) . . .
May -- like February, July and November -- is one of four months each year when Nielsen and Arbitron take in-depth measurement of audiences in all the 200-plus TV markets . . .
This, in turn, prompts the networks to pile on the specials, big movies, mini-series, and, in the case of May, those blockbuster series season finales, so their affiliates around the country can get better ratings, which the locals (and networks) then use to set advertising rates for the next few months . . .
Arbitron figures for the 28-day May sweeps period that ended on the 28th show NBC won with a 14.5 rating and a 25 percent audience share, compared with a 14.1/24 for CBS -- the regular season winner -- and a 12.8/22 for ABC . . .
National figures for Nielsen, with one night still to be figured out, have NBC in the lead with a 14.5/25, followed by CBS at 14.3/24 and ABC with a 12.8/22 . . .
Not only is it the first double win for NBC in a sweeps in 16 years, it also marks the first time NBC has won any sweep period since November 1974 and the first time NBC has won a May sweep since May 1972 . . .
NBC yesterday released figures indicating how strong its basic schedule now is, pointing with pride to the fact that during May only 56 percent of its prime-time programming was original, compared with 61 percent for CBS and 69 percent for ABC . . . Also in the News
With a big boost from its "All My Children" -- which received 19 nominations alone -- ABC led the networks in nominations for the 12th annual Daytime Emmy awards revealed Wednesday . . .
Winners will be announced on a CBS daytime telecast Aug. 1 . . .
Of the 183 nominations, ABC received 58, CBS 57, NBC 27, PBS 13 and syndicators 28 . . .
Aside from "All My Children," the most nominations went to three CBS programs -- "Guiding Light"; the children's program, "Pryor's Place," and "The Young and the Restless" -- all of which received eight . . .
In addition to the daytime dramas and children's programming, Emmy categories also included game shows and special-class programs (parades, etc.), as well as individual performers and technical crafts . . .
Top outstanding drama series nominations included ABC's "All My Children" and "General Hospital," NBC's "Days of Our Lives" and CBS' "Guiding Light" and "The Young and the Restless" . . .
Outstanding lead actress nominations went to Deidre Hall (Dr. Marlene Evans) of "Days of Our Lives," Susan Lucci (Erica Kane) and Gillian Spencer (Daisy Cortlandt) of "All My Children," Robin Strasser (Dorian Lord Callison) of ABC's "One Life to Live" and Kim Zimmer (Reva Shayne Lewis) of "Guiding Light" . . .
Outstanding lead actor nominations went to Larry Bryggman (John Dixon) of CBS' "As the World Turns," Terry Lester (Jack Abbott) of "The Young and the Restless" and James Mitchell (Palmer Cortlandt) and Darnell Williams (Jesse Hubbard) of "All My Children" . . .
Also nominated for best children's series, besides "Pryor's Place," were PBS' "Mister Rogers' Neighborhood," "Sesame Street" and "3-2-1 Contact"; and the syndicated "Kidsworld" . . .
Nominated as best animated programs were NBC's "The Smurfs" and "Alvin and the Chipmunks"; CBS' "Muppet Babies"; and the syndicated "Fat Albert and the Cosby Kids" . . .
Included this year were two new acting categories for daytime drama, best ingenue and best juvenile . . .
Ingenue nominations included Kristian Alfonso (Hope Williams) and Lisa Trusel (Melissa Anderson) of "Days of Our Lives," Tasia Valenza (Dottie Martin) and Melissa Leo (Linda Warner) of "All My Children" and Tracey E. Bregman (Lauren Fenmore Williams) of "The Young and the Restless" . . .
Juvenile nominations included Stephen Caffrey (Andrew Cortlandt) and Michael E. Knight (Tad Martin) of "All My Children," Michael O'Leary (Rick Bauer) of "Guiding Light," Jack Wagner (Frisco Jones) of "General Hospital" and Brian Bloom (Dustin Donovan) of "As the World Turns" . . .
Nominated as best daytime game show were "Family Feud," "Jeopardy," "The Price Is Right," "Wheel of Fortune" and "The $25,000 Pyramid" . . .
In the category of best talk-service show, the nominees were "Woman to Woman," "Hour Magazine," "The Merv Griffin Show," "Donahue" and "This Old House" . . . Moving Right Along
NBC News made it official yesterday. As expected, Roger Mudd will be leaving "Meet the Press" as of Sunday's telecast as he goes to work on "American Almanac" and sits in for a vacationing "NBC Nightly News With Tom Brokaw's" Tom Brokaw . . .
NBC News plans to rotate co-anchors (with regular Marvin Kalb) on "Meet the Press" through the summer. On the roster are Garrick Utley, Chris Wallace, Ken Bode and John Cochran . . . with maybe an occasional appearance by Mudd . . .
We hear that Time magazine is planning an article on Dan Rather's "increasing displays of patriotism" . . .
Meanwhile, "CBS Evening News With Dan Rather" won the weekly news race with a 10.9 Nielsen rating and a 23 percent audience share, compared with "ABC World News Tonight With Peter Jennings" with a 9.5/20 and "NBC Nightly News With Tom Brokaw" at 9.3/20 . . .
That was the first time in 19 weeks that the ABC program had finished second in the ratings over NBC . . .
Thomas Seem, currently night news manager for CBS News in New York, will become deputy news assignment manager for the CBS News Washington bureau, starting June 10 . . .
Joan Rivers has signed another one-year contract to be "permanent guest host" on NBC's "The Tonight Show" . . .
It will be her third year of spelling Johnny Carson and she will be on the air some eight weeks before August 1986 is up . . .
To mark Father's Day on Sunday, June 16, NBC will air "special" rerun episodes of "Punky Brewster," "Diff'rent Strokes," "The Cosby Show" and a sitcom pilot starring Merlin Olsen called "Fathers and Sons" . . .
Father's Day on NBC will conclude with a movie tentatively titled "Blood Brothers" . . .
"Michael Nesmith in Television Parts" will return to NBC starting June 14 for a seven-week run . . .
The comedy show did fairly well in a March 7 tryout on the network . . .
ABC will air a special two-hour version of "Call to Glory" called "Call to Glory: JFK" the night of June 30. It will deal with events leading up to the assassination of President John F. Kennedy on Nov. 22, 1963, and their effect on the Sarnac family . . . Sorry, "Ritual" Fans
When the Channel 5 late-night soap opera leaves its 11 p.m. time slot, it will go to the 3 a.m. time slot starting Monday, June 17 . . . and not to 3 p.m. in the afternoon . . . And Finally
Channels 53 and 56 will air their "Spring Gala '85" tonight starting at 6 p.m. and winding up at 3 a.m. Saturday . . .
The fund-raising effort will be broadcast live from the Springfield Hilton ballroom . . .
When the Gala ends at 3 a.m., Channel 53 will continue with movies that will run well into tomorrow.