The great Coca-Cola controversy has spilled over into the fashion world. The soft drink company licensed Murjani International to produce a line of sports and leisure wear bearing the famous Coca-Cola name and trademark. But when Coca-Cola Clothes were introduced last week, southern textile mills protested certain advertising that described the clothing as "All-American" when it is produced largely in the Orient.
"We have no contractual right to dictate to Murjani where they should produce the line," said Randy Donaldson, public relations manager for Coca-Cola. After meeting with representatives of the textile industry, however, Coca-Cola responded to the complaint by accelerating overall production of the clothes, thereby increasing the current U.S. level of production. (The clothes are sold locally at Woodies and Raleighs.)
Serious Coca-Cola lovers out there had different ways of reacting to the demise of old-style Coke in June. Local video producer Jon Clark mourned the marketing move by designing a T-shirt with a tombstone for the lost soda. When the classic drink formula was revived a few weeks later, Clark simply altered the T-shirt. "When they brought back the original Coke, I celebrated by adding a little can of Classic Coke rising from the grave." (The T-shirts are at Sheila's Hallmark, Washington Scene and Hello World.)