Responding to the tragic earthquake in Mexico City, WMDO-AM (1540) will conduct an on-air drive to raise money to benefit victims from 10 a.m. until 1 p.m. Sunday. The program will include a performance by the Mariachi de las Americas, as well as reports from Mexican Embassy officials. A VOA Raid

The new 24-hour network of the Voice of America, called VOA Europe, has recruited three people from WRQX-FM (107.3) to work on the contemporary music station. Dan Alexander, production director at Q-107, will be production chief and host the morning show. Carol Parker, morning show producer, traffic announcer and swing host at Q, will do the evening program and overnights for VOA. And Gary Murphy, another Q host, will take the afternoon shift. VOA Europe director is Frank Scott, a former NBC vice president who ran the old WRC-AM/FM a few years back and is now working in Munich. The deputy director is Terry Hourigan, a former program manager at WMAL-AM (630) and Q-107 and a former vice president of programming at Mutual Radio. VOA Europe, scheduled to start Oct. 15, will broadcast a combination of hit music and American news features aimed at younger Europeans, Hourigan says. "The purpose is to reach the successor generation, those younger people who don't have any personal memory of World War II and to correct what has become known as the information deficiency about the U.S.," he says. Besides the latest songs, the schedule will include two hours of jazz a day hosted by Willis Conover and syndicated shows such as "American Top 40" with Casey Kasem and the "Lee Arnold Country Show."

Also from the Q bin: Its Sunday call-in show has been renamed "Call Page," after its host, news director David Page. That's on from 11 p.m. to 1 a.m. . . . Steve Palmer, the former news director, says he "is trying to stay in the area and work in talk radio." UDC Panel

The board of trustees of the University of the District of Columbia has appointed a 15-member Community Advisory Board for its radio station, WDCU-FM (90.1), in order to comply with procedures of the Corporation for Public Broadcasting. CPB, the private corporation that is the conduit for federal funding, requires an advisory board to monitor a member station's programming and policies before awarding funds. News and Views Juggling

WTOP-AM (1500) has added "The Newsbreakers," a weekly round table hosted by Ron Nessen, vice president for news at Mutual Radio and a former White House press secretary, to its Sunday night rehash-the-news block. It replaces CBS' "Newsmark." The lineup now is "Newsweek on Air," at 9:06 p.m.; "Issues in Focus" with Jamie McIntyre at 10:06; "Newsbreakers" at 10:30 p.m; "Face the Nation" at 11:06 p.m.; and "Reporters Roundup" at 11:35 p.m. . . . WETA-FM (90.9) has replaced "Business Times," which was dropped by American Public Radio, with "Monitoradio," a program from the Christian Science Monitor. That's Monday to Friday at 4:30 p.m. . . . WNTR-AM (1050) has added "America, Israel and You," hosted by Stan Steinreich, to its Sunday schedule at 11 a.m. Mike Causey, a columnist for The Washington Post, is now doing the "Federal Forum" on Saturdays at 1 p.m. Money Matters

WETA raised $197,500 in its five-day fall marathon. That was 3 percent less than last fall, but the WETA powers point out that they "pitched" two fewer hours than last year. They raised $9,000 in 40 minutes during "A Prairie Home Companion" on Saturday. Also, last week's Washington reading by Garrison Keillor, the PHC host, netted WETA $15,000 . . . WCLY-FM (95.5) recently raised $31,299 for the Muscular Dystrophy Association. Calendar

The Washington Council for Progressive Radio, a nonprofit group that is trying to raise $25,000 to start an alternative music station on cable radio, is sponsoring a dance tonight at d.c. space, Seventh and E streets NW at 10 p.m. Minimum contribution is $3 . . . Q-107 is having a "Miami Vice" viewing party tonight, and Chris Jagger will broadcast from La Plata Grande in Beltsville, 7 to 11 p.m. . . . Jackson Weaver, who is expected back on WMAL Monday morning after a two-week hospitalization, is joining Frank Harden at RFK Stadium Tuesday for a "Baseball Breakfast." They will do their 6 to 10 a.m. news and antics from the broadcast booth and Johnny Holliday will be on the field with various guests who have paid $100 for yet another event to bring baseball back . . . Seth Morris, host of "Corn Between Your Teeth," the weekly humor show on WPFW-FM (89.3) on Thursday nights, is sponsoring a comedy cabaret for the listener-sponsored station Wednesday at 8 p.m. at d.c. space. Contribution is $5.