There's been a real breakthrough in the alms talks at Channel 26 ...

The August fund-raising drive, scheduled for 14 long, hot nights starting Aug. 8, has been cut to one week, starting Aug. 16 ...

WETA president Ward Chamberlin said that the experiment, which has been named "Pledge Takes a Holiday," will rely on corporations to underwrite the first week of the traditional two-week drive ...

Instead of pledge breaks throughout primetime programming Aug. 8-15, the corporate underwriting would allow programs to continue uninterrupted that week ...

That doesn't mean we're all off the hook. Chamberlin expressed the hope that individuals also will be encouraged to contribute during the pledge-free week by calling a special "holiday hot line" to make a contribution ...

Last August, the public station raised $359,177 over 13 hot nights, exceeding the goal of $320,000 through the miracle of matching grants ...

This year's goal is also $320,000 ...

Participating corporations will be offered two holiday packages at a cost of $9,500 or $7,000 ...

Interested firms should call the WETA development office at (703) 998-2633 ...

The first game of the Lakers-Celtics NBA championship series on CBS Tuesday night earned a 13.8 national Nielsen rating and a 23 percent share (each rating point represents 874,000 TV homes) ...

NBC, with the conclusion of "Long Hot Summer," beat the game from 9 to 11 with a 14.8/25, while the ABC team of "Moonlighting" and "Spenser: For Hire" averaged a 14.1/23 ("Spenser's" audience was 3.5 million TV homes off its lead-in) ...

Locally, Arbitron, which is tougher on WUSA than Nielsen, nevertheless reported yesterday that the NBA game did a 15.5/30 on Channel 9 (each local rating point represents 15,800 homes) ...

On Monday night, ABC Sports launched its primetime baseball schedule with the Yankees-Angels and promptly struck out, coming up with an 8.4 national Nielsen rating and a 15 percent audience share from 8 to 11:11 p.m. ...

NBC won Monday night with a 14.9/26, while CBS did a 13.9/24 ...

But Let's Not Dwell On the past, let's look to the future ...

Like to July 4, when ABC will present a three-hour primetime "Star-Spangled Celebration" hosted by Oprah Winfrey ...

Among the performers joining Oprah will be Peter Allen and the Rockettes, Tony Bennett, Loretta Lynn, Barbara Mandrell, Bernadette Peters and (can you stand it?) Suzanne Somers! ...

The broadcast will originate from under the Arch in St. Louis but will cover other Fourth celebrations around the country. The broadcast will also tout Project Literacy U.S. (PLUS) and, as such, will explore the problems facing illiterate Americans in all walks of life, with a focus on "civic literacy" ...

Nielsen and Arbitron figures for the May sweeps in the Washington market show WUSA's "Agronsky & Co." in the lead among weekend public affairs programs here ...

On Saturday nights, the long-running Agronsky team posted a 7.9 Nielsen rating and a 20 share compared with "The McLaughlin Group," on Channel 4, which averaged a 5.2/13 (each rating point representing 15,800 homes) ...

In the ARB book, Agronsky posted a 6.4/19, compared with a 5.2/15 for McLaughlin ...

On Sundays, according to Nielsen, NBC's "Meet the Press" on WRC averaged a 2.6/10, compared with a 2.4/9 for a repeat of "The McLaughlin Group" on WRC; a 2.8/11 for ABC's "This Week With David Brinkley" on WJLA and a 2.6/10 for CBS' "Face the Nation" on WUSA ...

Also on Sunday, WUSA's "22:26" averaged a 3/11, "McLaughlin One on One" on WRC did a 1.8/7 and the "Agronsky & Co." repeat on WUSA did a 3.7/13 ...

In incomplete ARB numbers, "This Week With David Brinkley" led the Sunday list ...

Poetic Justice? Last March, in a decision that still rankles at the CBS News bureau here, Janet Moore, popular producer for Capitol Hill correspondent Phil Jones, was cut from the payroll at the last minute as management raced to complete the list of 215 employes who were to be released ...

As you might guess, it didn't set too well at the Moore household, either ...

Tuesday evening, the winner of the 15th annual CBS Tennis Invitational out at the Arlington YMCA was Allen Moore, minority chief of staff on the Senate Commerce Committee ... and Janet Moore's husband ...

In the finals, he teamed with Rep. Howard Coble (R-N.C.) to defeat the team of Postmaster General Preston Robert Tisch and "West 57th" correspondent John Ferrugia ...

Postmaster General Tisch, of course, is the brother of CBS Inc. president and CEO Laurence Tisch, who ordered the personnel cuts in March ...

Moore, as a matter of fact, just missed a chance for a meeting across the net in the finals with the CBS Inc. president ...

In an earlier semifinal match, the team of R. Tisch and J. Ferrugia had defeated L. Tisch and his partner, Sen. John Breaux (D-La.) ...

In the other semifinal, Moore and Coble beat John Summers, senior executive vice president for government relations for the National Association of Broadcasters, and Rep. Tom Bliley (R-Va.) ...

Moore said yesterday that his wife had accompanied him in the past to the CBS tourney but decided against it on Tuesday ...

In this year's cut-down tournament, 48 players participated, pairing a mix of CBS executives and on-air talent and top government officials ...

One guest was Tim Reid, who is due to star in "Frank's Place," an early favorite on the CBS fall primetime schedule ...

CBS/Broadcast Group yesterday announced that Ann Morfogen has been named to the newly created job of vice president, media relations, West Coast ...

She will be responsible for CBS Entertainment, News, Sports, Group and Corporation publicity activities therefrom ...

She has been director of communications for CBS News in New York since 1983. In her new post, she will report to George F. Schweitzer, vice president, communications and information, CBS/Broadcast Group ...

Tom Goodman, formerly of ABC News, will replace Morfogen in New York as director, news communications, CBS/Broadcast Group, responsible for all publicity and information services for the News Division in New York ...

The appointments are part of a "continuing functional reorganization of CBS Communications activities," according to Schweitzer ...

Mike Buchanan, vice president, press information, for the Entertainment division on the West Coast, is taking early retirement, according to CBS ...

In Other News Channel 5 will hold two open auditions next week for potential hosts for the Saturday morning kids show, "News Bag" ...

Interested children 10 through 14 years of age are invited to auditions on Tuesday, June 9 and Friday, June 12 from 3:30 to 5 p.m. both days ...

WTTG, located at 5151 Wisconsin Ave. NW, is looking for up to four hosts, some of whom could start hosting this summer ... and, hey, kids, you get paid! ...

Channel 5 also announced that prior to the debut of Maury Povich's "A Current Affair" program on weeknights, starting at midnight June 22, there will be two "previews" of the popular half-hour program, which is produced in New York. The first will be Thursday, June 18 at 7:30 p.m., live from Washington, with another the following night from New York at 7:30 ...

Surgeon General of the United States C. Everett Koop will be interviewed by Robert MacNeil tonight on PBS' "The MacNeil/Lehrer NewsHour." It will be Koop's first interview since President Reagan's weekend announcements regarding mandatory testing for AIDS ...