"It's high time to lower your cholesterol" is the message the American Heart Association hopes to spread across the country this week, as the organization kicks off its third annual Food Festival today.
In an effort to educate consumers about the role of diet in heart health, the AHA is scheduling a host of activities -- ranging from the creation of an anticipated 1,000 foot long whole-wheat hoagie in Witchita, Kan., to a "Grocery Grand Prix" involving local celebrities in Honolulu -- in an estimated 8,500 supermarkets and hundreds of schools, hospitals and cafeterias throughout the country.
And for the first time, the AHA has enlisted the support of various commodity groups -- including dairy, egg, and red meat councils -- to demonstrate how all types of foods can be incorporated into an AHA-approved diet, with its emphasis on low fat, low cholesterol foods.
"There's been a lot of public misconception, about red meat in particular," says Lynne W. Scott, the Food Festival's Texas-based vice-chairman. For its part, the Texas Beef Industry Council is distributing within the state 5 million brochures outlining the proper selection and preparation of meat products.
Close to 92 million shoppers have been reached via the Food Festival programs in each of the past two years, according to the AHA. And the message is an urgent one, considering that half the adult population in the United States has a cholesterol level above 200 milligrams per deciliter, the point at which the risk of heart disease increases significantly.
From the fourth edition of the "American Heart Association Cookbook" come the following heart healthy recipes:
Express Lane list: curry powder, fresh fish (such as haddock, perch, flounder or sole), almonds, chutney for serving (optional), carrots, lemon juice, sherry, chives CURRIED FILLETS AMANDINE (4 servings)
1/4 cup flour
2 teaspoons curry powder
Freshly ground black pepper
1 pound fresh fish fillets
1/4 cup ( 1/2 stick) margarine
1/3 cup chopped, blanched almonds
Chutney for serving (optional)
Combine flour, curry powder and pepper, and thoroughly coat fillets with the mixture.
Heat margarine in a large skillet, add the fillets, and saute' over moderate heat until browned, about 4 minutes. Turn and brown on the other side, cooking until the fish flakes easily with a fork. Remove to a heated platter.
Add almonds to the margarine remaining in the pan and cook, stirring until browned. Pour over fish and serve with chutney, if desired.
360 calories per serving
BAKED GRATED CARROTS (6 servings)
3 cups grated carrots
2 tablespoons margarine, melted
1 tablespoon lemon juice
2 tablespoons dry sherry
1 tablespoon chopped chives
Place grated carrots in a casserole. Pour over melted margarine, lemon juice and sherry. Sprinkle with chives. Bake, covered, at 350 degrees for 30 minutes.
65 calories per serving.
In conjunction with area supermarkets, the AHA is sponsoring the following Food Festival activities, all of which are open to the public:
Today -- Food Festival prerecorded tour for shoppers, 11 a.m. to 3 p.m., Safeway, Hechinger Mall, Washington
Heart Healthy Cooking Demonstration, 1 p.m. to 3 p.m., Someplace Special Giant Gourmet, 1445 Chain Bridge Rd., McLean
Monday -- Food Festival prerecordered tour for shoppers, 11 a.m. to 3 p.m., Safeway, Hechinger Mall
Food Tasting, manned by registered dietitians, 11 a.m. to 1 p.m., Giant, 359 Maple Ave. E., Vienna
Low-fat, low-cholesterol, low-sodium cheese tasting, 3 p.m. to 5 p.m., Safeway, 1101 University Blvd., Langley Park
Food tasting, 7 to 9 p.m., Giant, 14125 St. Germain Dr., Centreville
Guided grocery store tour conducted by a registered dietitian (registration required, call 941-8500), 7 to 8 p.m., Giant, Turnpike Plaza, 9570 Main St., Fairfax
Tuesday -- Food Festival prerecorded tour for shoppers, 11 a.m. to 3 p.m., Safeway, Cherrydale, 3713 Lee Highway, Arlington
Food tasting demonstrations: Cheese tasting, 11:30 a.m. to 1 p.m., Prince Frederick Safeway, Dares Beach Road, Calvert County
Food tasting demonstration: Vegetable and salad dressing, 4 to 6 p.m., St. Charles Safeway, Smallwood Center, Waldorf, Md.
Food tasting, 5 p.m. to 7 p.m., Safeway, 1855 Wisconsin Ave., NW., Washington
Food tasting: Cheese, 5 p.m. to 7 p.m., Langley Park Safeway, 1101 University Blvd., Prince George's County
Food tasting, 5:30 p.m. to 7:30 p.m., Safeway, 3526 King St., Alexandria
Guided tour of grocery store conducted by a registered dietitian (registration required, call 941-8500), 7 p.m. to 8 p.m., Giant, Kings Park, 8970 Burke Lake Rd., Springfield
Wednesday -- Food Festival prerecorded tour for shoppers, 11 a.m. to 3 p.m., Cherrydale Safeway, 3713 Lee Highway, Arlington
Food tasting demonstration: Vegetable and salad dressings, 11:30 a.m. to 12:30 p.m., Lexington Park Safeway, 390 Great Mills Rd., Prince George's County
Food tasting, 6-8 p.m., Yorktown Square Giant, 8100 Arlington Boulevard, Falls Church
Heart Healthy Lunch and dinner menus, St. Mary's Hospital, Leonardtown, Md.
Thursday -- Food Festival prerecorded tour for shoppers, 11 a.m. to 3 p.m., Safeway, Briggs Chaney Shopping Mall, 13814 Outlet Dr., Silver Spring
Food tasting, 11 a.m. to 1 p.m., Safeway, Great Falls, 9881 Georgetown Pike, Great Falls
Food tasting, 11:30 a.m. to 1:30 p.m., Safeway, Waterside Mall, 401 M St. SW
Food tasting: Vegetable and salad dressing, 1:30 p.m. to 3 p.m., La Plata Safeway, Route 301, La Plata
Food tasting: Vegetable and salad dressing, 4 to 6 p.m., Bryans Road Safeway, Bryans Road Shopping Center, Md.
Food tasting, 5:30 p.m. to 7:30 p.m., Safeway, Lee-Harrison, 2500 N. Harrison St., Arlington
Food tasting, 6-8 p.m., Safeway, Willston Plaza, 6118 Arlington Blvd., Falls Church
Friday -- Food tasting, 10 a.m. to noon, Giant, Groveton-Beason Mall, 6800 Richmond Highway, Alexandria
Food festival prerecorded tour for shoppers, 11 a.m. to 3 p.m., Safeway, Briggs Chaney Shopping Mall, 13814 Outlet Dr., Silver Spring
Low-fat, low-cholesterol, low-sodium cheese tasting, 5 p.m. to 7 p.m., Giant, 1280 East-West Highway, Silver Spring
Food tasting, 7 p.m. to 9 p.m., Giant, Herndon Marketplace, 1228 Eldon St., Herndon
Saturday -- Food tasting, 11 a.m. to 1 p.m., Safeway, South Lakes, 11120 South Lakes Dr., Reston
Food tasting, noon to 2 p.m., Giant, Burke Center, 6011 Burke Center Parkway, Burke
Low-fat, low-cholesterol, low-sodium cheese tasting, 3 to 5 p.m., Giant, 842 Muddy Branch Rd., Gaithersbur