Fox-owned Channel 5 announced Friday that Duffy Dyer has been named program director, effective Nov. 16 ...

For the past two years, Dyer has been programmanager at Channel 20 here ...

He succeeds Sandy Pastoor, who left Five several weeks ago to begin a high-tech marketing firm here ...

Before joining WDCA, Dyer had been operations manager for KTXA in Dallas and station manager at KSTV in Salt Lake City ...

Tim Lynch, vice president and general manager of Channel 20, said late Friday he will be interviewing candidates for Dyer's job this week and expects to have a decision soon ...

He praised Dyer for doing "an excellent job; I'm going to miss him." He credited Dyer with helping develop WDCA's increasingly popular schedule ...

In April, Virginia Beach-based TVX Broadcast Group purchased WDCA along with three other Taft-owned TV stations. At that time, the word was that the highly centralized TVX management made most key program decisions and that program manager jobs at the former Taft stations were in peril ...

But Lynch said yesterday that with the growth of TVX from eight to 12 stations because of the Taft purchase, program buying has been totally decentralized, except for the most expensive purchases requiring an okay from headquarters, and that program managers are still in vogue ...

CBS Shakeup The departure Friday of CBS Entertainment president B. Donald (Bud) Grant had been rumored for months in the business, despite his superior track record as a primetime programmer ...

This season, after two straight years in second place, CBS finds itself in a tough battle with ABC in their futile chase to catch NBC in primetime. Last week, with a moderately successful World Series, ABC actually climbed past CBS to second place after five weeks of the new season ...

That was apparently too much for CBS Inc. chief executive officer Laurence Tisch, who may not yet fully understand just how long it takes a network to recapture lost primetime audiences -- who have to get tired of current favorites on NBC before they even start sampling the competition ...

Thursday, Tisch made his move, ordering CBS Broadcast Group president Gene F. Jankowski to fly to the West Coast and make changes at CBS Entertainment. Friday, Grant resigned and his number two, vice president for programs Kim LeMasters, was made acting head of the division, on a trial basis of undetermined length ...

But if Grant's hand was forced, he nevertheless resigned with a well-prepared plan for a lucrative production company and commitments from CBS already in place -- and he left with a formidable record of success -- five primetime regular-season crowns in the seven years he headed CBS Entertainment ...

And, at least as important, he left with a legacy of consistently classy programming that only now-rich NBC has been able to match and that ABC has almost never offered, even during its three years at the top in the late 1970s ...

Not that a fading favorite like "Dallas" hasn't been twaddle, it's that "Murder, She Wrote," "Cagney & Lacey" and "Magnum, P.I.," to name a few recent CBS series, aren't. And year after year, that has been the pattern under Grant: solid, well-cast shows with a rich look and good writing, which earn viewer loyalty ...

In April 1986, in a loss that was more important than it seemed at the time, Harvey Shephard, then vice president for programs, left CBS to become president of Warner Bros. Television Production Division. Shephard and Grant had been a good team of opposites; Harvey was a master program scheduler and a tough negotiator with program suppliers. Grant played Mr. Good Guy with CBS suppliers and left the key scheduling function to Harvey ...

This season, although there isn't a really bad, ABC-level show in the lineup, Grant and LeMasters once again haven't been able to come up with the super hit or two a network needs to compete for first place. And for all too many years in a row, CBS has been short of breakthrough comedies ...

Two examples suffice to demonstrate both scheduling and program problems this fall: Even this year's modest sitcom hit "Frank's Place" is too mature for the 8 p.m. kiddy audience it's been placed to attract. And the Saturday schedule is still in deep trouble, although, if there's a better new series than the steadily improving "Leg Work" on the air that night, we've yet to see it this fall -- and it's facing NBC's "The Golden Girls" and "Amen" at 9 p.m. ...

Grant had been on the pressure-filled network programming side for 15 years at CBS and for some time had hinted to friends that he was feeling the burnout that eventually strikes all programmers ...

After five years as daytime programming chief -- where he created "The Young and the Restless," still the cornerstone CBS soap opera -- he became vice president, programs, in 1977 and then, in 1980, president of the Entertainment division, returning CBS to primetime leadership ...

Only this past two years, with NBC's shrewd programming and scheduling judgments finally paying off, did CBS falter. For Grant, the prospect of forming an independent, potentially lucrative production company became increasingly attractive ...

Meanwhile, bottom-line executive Tisch has been growing more and more unhappy with the depressed state of the network's primetime ratings. Sensitive to criticism he's an outsider in the industry, he takes such failures personally. Sources said Friday that as early as last January he had sought to oust Grant but that Jankowski had talked him out of it ...

This spring, the word in Hollywood was that Tisch had made inquiries regarding the availability of NBC Entertainment president Brandon Tartikoff, architect of that network's high-flying primetime schedule ...

Tisch reportedly wanted to announce a change at the Entertainment division when he met with unhappy CBS affiliates in May. But, our sources said at the time, Tartikoff and other executives sought out by Tisch proved untouchable; the affiliates seemed reasonably pleased by the fall 1987 schedule put together by Grant and LeMasters; and once again Tisch -- whose public pronouncements backed his Entertainment executives -- held off ...

As recently as two weeks ago, Tisch reportedly made a pitch for Steve Bochco, the creator of "Hill Street Blues" and "L.A. Law" for NBC as well as this year's lone ABC new hit, "Hooperman." But ABC beat him out, signing Bochco to an exclusive six-year production deal that is reportedly the most lucrative of its kind in TV history ...

With the drop to third last week, and the prospects of a third-place season finish behind ABC and NBC increasing, Tisch made his move ...

Grant, whose employment agreement with CBS already provided for the formation of Bud Grant Productions, which will supply the network with programs and a continuing consultancy with CBS, Friday exercised his contract right and announced his resignation ...

LeMasters, credited at the network for creating "Tour of Duty," "Frank's Place," "Beauty and the Beast" and "Wise Guy" for this fall's schedule, was chosen to head the division for what is termed "a trial period," reporting directly to Jankowski ...

Top management at CBS will also reassess the structure of the Entertainment division over the next few months before a final decision is made on Grant's successor ...

Moving Right Along Community leader Lagretta Butler was elected chair of WHMM's community advisory board at its annual meeting last week ...

The 18-member board for the Howard University public TV station also named Dewey Thomas, a member of Boone, Young & Associates consulting firm, as vice chair; William Jones, Pepco vice president, corporate affairs, as treasurer; and Isabel Crocker, a Pentagon employe, as secretary ...

WHMM advisory board members also include Rep. Steny Hoyer (D-Md.); D.C. Del. Walter Fauntroy; D.C. Council President David Clark; Pluria Marshall, head of the National Black Media Coalition; WUSA president Ron Townsend; Ed Washington, vice president, Mid-Atlantic Coca-Cola Bottling Co.; Lawrence Jones, dean of the Howard Divinity School; and Judge William S. Thompson of D.C. Superior Court ...

After budget meetings at parent GE headquarters in Connecticut Friday, the word is the NBC News division has won a substantial budget increase over this year for 1988 ...

Meanwhile, a good many of the 2,800 members of the National Association of Broadcast Employees and Technicians who ended their 17-week strike last week against NBC report to work today. Exactly how many face dismissal or job transfers on return is not known as seniority lists are still being examined by the union and NBC management ...

Some NABET strikers have meanwhile found other jobs. With attrition, planned layoffs and early buyouts, it is expected about 125 News division positions will be cut by the end of the year, but again the numbers are still not definite ...