Washington viewers contributed an estimated $187,000 during the six hours of the "Lou Rawls Parade of Stars" telethon on Channel 20 Saturday night ...

The nationally televised telethon benefiting the United Negro College Fund netted at least $10 million overall, according to wire reports ...

NBC made it official yesterday: its big ticket item for the February ratings sweeps, "James Clavell's Noble House," will air over four consecutive nights starting Sunday, Feb. 21 ...

The eight-hour miniseries, based on Clavell's "blockbuster novel about romance, intrigue and international power struggles in contemporary Hong Kong," stars Pierce Brosnan as Ian Dunross, the taipan of Struan and Company, "the oldest and most powerful of Hong Kong's trading houses," i.e., Noble House ...

Deborah Raffin plays Casey Tcholok, the beautiful American businesswoman and aide to ruthless Linc Barlett (played by Ben Masters). Also starring are John Houseman, Denholm Elliott and John Rhys-Davies ...

The February sweeps begin Feb. 3 and end March 1 for Arbitron. Nielsen's 28-day survey starts Feb. 4 ...

ABC's primetime coverage of the Winter Olympics in Calgary runs Feb. 13-28 ... That's joss, NBC ...

Why they were breaking out the Tattinger at Chateau Petites Ondes yesterday: Word that "Magnum, P.I." will finally return to the Wednesday CBS schedule the night of Jan. 13 after being off the air since Nov. 18 ...

Thomas, T.C., Higgy Baby and Rick (and Rick's elevator shoesies) are on a short schedule of just 13 episodes this final season for star Tom Selleck, and CBS has been miserly with original episodes ...

After just six outings this fall, Thomas was pulled in favor of such crowd pleasers as "Gandhi" and "The All-Star Party for Joan Collins" at the tag end of the November sweeps. When "Magnum" returns, he'll tarry only through Feb. 17, before disappearing again in favor of "The Wizard of Oz" and the Grammy Awards (there's those February sweeps, again) with another short run set to start in March ...

There's some talk a couple of more episodes may be added. Charles Johnson, executive producer of "Magnum, P.I.," was en route to Honolulu and the start of production on the series yesterday and was not available ...

Also in the News In case you missed the announcement Christmas Eve, former senator Gary Hart, back in the race for the Democratic presidential nomination, will be the Sunday, Jan. 3 guest on "Candidates '88 with Marvin Kalb" ...

The live interview at the John F. Kennedy School of Government in Cambridge, Mass., will be seen on Channel 26 at 2 p.m. ...

Hart replaces Vice President George Bush, who pulled out last week after Kalb had negotiated with him for three months. At the time, a spokesman for Bush said the Republican presidential candidate was "overbooked" but there was conjecture that the prospect of Kalb's no-nonsense line of questioning might have been a factor ...

The Washington Redskins' final regular season game Saturday afternoon against the Minnesota Vikings registered a 36.4 Nielsen rating and a 68 percent audience share ...

The CBS broadcast on Channel 9 ran from 4 to 7:30 p.m. ...

On Channel 4 that same afternoon, the Browns vs. the Steelers on NBC did a 14.6/39 from noon until 3:50 p.m. (each local rating point now represents 16,116 TV homes) ...

Meanwhile, the network news ratings for the week ending Dec. 25 put "CBS Evening News With Dan Rather" in first for the 14th straight week, with a 10.2/22. "NBC Nightly News With Tom Brokaw" was second at 9.9/22, while "ABC World News Tonight With Peter Jennings" was third at 8.6/18 ...

For the holiday week, overall viewership was down 5 million TV homes from the previous week's cumulative total of about 30 million households ...

Remember when Ted Koppel and "Nightline" recently joined a live morning Soviet program called "90 Minutes" on Russian TV? ...

Well, everybody got along so well that ABC News is now producing a four-minute video package of "a day in the life of America" for another Soviet TV show called "Before and After Midnight" ...

The video will air Jan. 9 and include a look at the New Year's Eve to-do in Times Square. Vladimir Molchonov, who hosts "90 Minutes," will host the video on Soviet TV that night, too ...

Background music on the video will be "God Bless the USA," Lee Greenwood's current hit on the country-western chartskis ...

We thought the Grinch had left town but word is Channel 4 has let another four employes go (three took generous buyouts) ... as the gradual cutback ordered by parent General Electric continues at NBC ...

Channel 5 reports that for the November sweeps its 10 o'clock news was once again the top-rated primetime newscast in the top 75 markets. Before you break out the Moet et Chandon, be apprised there are only 31 primetime newscasts seen in just 23 of the 75 top markets ...

At this writing, we're not sure of the final network decisions on the matter, but regardless, TVDirect (a joint venture of CONUS and AP) will offer, in their entirety, New Year's messages of both General Secretary Gorbachev and President Reagan free via satellite to all 900-plus TV stations around the country ...

The Soviets had earlier said if the networks won't run Mr. Gorbachev's message in its entirety they won't air President Reagan's greetings ...

NBC News is handling pool coverage of the messages, embargoed until noon, Jan. 1, which will be offered on a regular basis to the other networks ...

NBC said yesterday it had so far not received Mr. Gorbachev's message. Mr. Reagan's greetings runs about five minutes ... RATINGS SHARE NETWORK 1......23.5.......60 Minutes..................39......CBS 2......19.6.......Garfield Christmas Special..31......CBS 3......19.4.......Growing Pains...............32......ABC .......19.4.......The Little Match Girl.......30......NBC 5......18.6.......Claymation Christmas Carol..29......CBS 6......18.4.......Murder, She Wrote...........30......CBS 7......17.9.......The Golden Girls............34......NBC 8......17.5.......Who's the Boss?.............30......ABC 9......17.4.......NFL Cowboys vs. Rams........31......ABC 10......17.1......Matlock.....................29......NBC 11......16.6......Christmas in Washington.....27......NBC 12......15.8......Newhart.....................24......CBS 13......15.7......Amen........................30......NBC 14......15.6......Moonlighting................27......ABC 15......15.5......J.J. Starbuck...............32......NBC 16......15.4......Terms of Endearment.........27......NBC 17......15.3......A Hazard of Hearts..........26......CBS 18......15.0......The Cosby Show..............38......NBC ........15.0......Family Ties.................24......NBC 20......14.6......Christmas Eve...............26......NBC

NBC won for the ninth straight week with a 13.4 rating and a 25 percent share of the diminished holiday week viewership. CBS was second at 12.1/23 and ABC third at 11.3/21 ...

"The Cosby Show" tied its lowest ranking ever last week, when Christmas Eve audiences, down some 35 percent from a regular Thursday, decided to skip a rerun. Bill finished 18th once before, on Thanksgiving, 1984 ...

Forty-four of the 68 ranked shows last week were reruns, which helps explain why a fresh episode of "J.J. Starbuck" did so well in its new Saturday night timeslot ...

Among the other new offerings, ABC's "20/20" was 43rd; NBC's "Beverly Hills Buntz" was 44th; the NBC News special, "Fear, Frustration -- and Flying," was 53rd and CBS' "West 57th" tied for 54th ...

CBS' "Tops of the Pops" special was 57th, CBS' "Santa Bear" was 63rd, ABC's telecast of Harold Pinter's "The Room" was 67th while (don't let the kiddies read this last one) ABC's "The Making of Santa Claus: The Movie" was dead last in 68th place for the week ending Dec. 27 ...