The three-hour telecast of the Grammy Awards Wednesday night on CBS easily defeated ABC and NBC ...

CBS averaged a 21.2 national Nielsen rating and had a 33 percent share of the audience. The ABC schedule from 8 to 11 was far behind at 14.0/22, while NBC was third at 12.0/19 (each rating point represents 886,000 TV homes) ...

In Washington, the Grammys pulled a very healthy 24.8/40 on Channel 9 (each local rating point represents 16,116 TV homes) ...

CBS cameras gave viewers a glimpse of anchor Dan ("rock 'n' roll forever") Rather joining the audience in a standing ovation for a big production number at Radio City Music Hall Wednesday night ...

Scott Klug, Channel 7's top investigative reporter for the past six years, has resigned to accept a weeknight anchor job at WKOW in Madison, Wis. In a not-unrelated development, Klug has been accepted by the University of Wisconsin's College of Law ...

Last year, Klug won two local Emmys, for best investigative series: about a neo-Nazi compound in this area, and for best information-oriented program, in which he revisited an area in West Virginia that had been hit hard by the 1985 flood ...

Klug will depart March 24, and a search for his replacement has already begun ...

Channel 4, whose 5 p.m. news has been plagued for years by a poor performance from its "early fringe" programming between 4 and 5 p.m. weekdays, has gone back to the drawing board ...

Starting Monday, March 14, "Fame, Fortune and Romance" and "The New Newlywed Game" will replace the current twosome, "Win, Lose or Draw" and "Hollywood Squares" ...

"Fame, Fortune and Romance" is hosted by Robin Leach, who showcases "big-name personalities" in three segments dedicated, in turn, to fame, fortune and romance ...

"The New Newlywed Game" is being rescued from its current oblivion at 2 a.m. weeknights ...

"Win, Lose or Draw" and "Squares" together from 4 to 5 p.m. averaged only a 5 rating and a 14 percent audience share in the Nielsen book for the just-completed February sweeps and an even worse 3/10 in the Arbitron book ...

Although Four's 5 p.m. news subsequently gains audience to become very competitive against Channel 7 news in Nielsen, the ARB book registers a serious decline for WRC's news at that hour in February, dropping it deep into third place in the local news race ...

In another move at WRC, "Hollywood Squares" will jump to 9 a.m. on March 14, joining a new syndicated magazine show about Hollywood called "Photoplay." They will replace the one-hour "The Wil Shriner Show," which has been dropped ...

Likewise, "Win, Lose or Draw," which in other markets does well with adult audiences, is headed for 2 a.m., replacing "The New Newlywed Game" ...

Also in the News

Negotiators for the Writers Guild of America and TV and movie producers met again yesterday afternoon in an effort to avoid a strike ...

Wednesday night, tabulation of WGA ballots from the East Coast writers was completed to reveal an overwhelming vote to reject Tuesday's final offer for a three-year pact from the Alliance of Motion Picture and Television Producers (representing some 200 studios and producers as well as CBS, NBC and ABC) and to authorize a strike by the West and East coast memberships of about 9,600, some 3,100 of whom work in the East ...

If the talks fail, picket lines could be set up as early as today, according to union spokeswoman Cheryl Rhoden in West Hollywood ...

The immediate impact would be on the seven daytime soaps produced in the East and those produced in Los Angeles, some of which have less than a two-week script lead time. Also affected would be the writing staffs for NBC's "The Tonight Show," "Saturday Night Live," "The David Letterman Show" and certain game shows ...

Most network drama and comedy series have completed work for this season, although several shows could still be in jeopardy if the strike continues very long. And pilots for next fall's schedule being prepared for network scrutiny could also be in trouble ...

News writers at CBS and ABC, who work under separate WGA contracts, would not be affected. NBC News writers are represented by another union ...

The current pact expired Monday, but when negotiators for the guild rejected the "final offer" from the Alliance -- which represents the networks and some 200 production companies -- WGA boards called for votes from the bicoastal WGA units ...

In their Tuesday vote, 96.6 percent of the West Coast members balloted voted to turn down the contract offer and 95.6 percent voted for the strike ...

Voting Wednesday, the East Coast members balloting were 98.4 percent against accepting the contract and 93 percent in favor of the strike. Boards on both coasts had recommended the turndowns. Combined votes from both units showed 2,335 rejecting the offer, 76 accepting; 2,317 favoring the walkout, 112 against ...

Major issues remain unresolved, according to both sides, including a producers' demand that writers make concessions concerning residual payments for TV shows sold for syndication ...

Producers are calling for a "sliding residual structure" to replace the flat rate under the previous WGA contract. The sliding structure, which was adopted in the producers' contract with the Directors Guild of America last year, provides a lower residual base during initial sales of programs into syndication, but matches and exceeds current residual rates once syndication sales reach specified levels ...

Producers maintain current market conditions -- sales of hour-long shows are down -- make the proposal reasonable ...

According to Rhoden, "We know many of those hour programs are sold in foreign markets, which are booming, and our residuals in that area have not been updated in 17 years" ...

Rhoden said the WGA is also insisting on progress in what the guild calls creative rights issues, including greater production access for minority and women writers ...

Now This

The February sweeps results are in and ABC took it all with the Winter Olympics coverage, averaging a 17.3 national Nielsen rating and a 27 percent audience share for the month ...

NBC was second at 15.9/25, while CBS trailed at 14.1/22 ...

In the Arbitron sweeps, ABC and NBC matched the Nielsen figures but CBS slipped to a 13.8/21 ...

Arbitron ran from Feb. 3 through March 1; Nielsen's 28-day poll began a day later ...

David Poltrack, CBS senior vice president, admitted yesterday that his network could finish in third place for the current season for the first time in TV history -- but he did not think it would happen ...

He said CBS must beat ABC by an average of 1.5 ratings points a week between now and the end of the season, seven weeks away ...

"We think that's doable," said Poltrack, who has pointed out in the past that CBS' regular programming has consistently outdrawn ABC's this year. However, all three networks will shortly introduce several new series, which could upset anybody's calculations, should one catch fire ...

For all of ABC's primetime success with its Winter Olympics, the audience rise didn't impact on the morning network race last week ...

NBC's "Today" show continued to sail along in first place with a 5.0 national Nielsen rating and a 22 percent audience share, its 15th straight week at the top (say, isn't it about time we all recognize the splendid contribution critic Gene Shalit makes to the program in his all-too-rare appearances?) ...

ABC's "Good Morning America" registered a 4.5/20 and "CBS This Morning" did a 2.2/10 for the week ending Feb. 26 ...

Deja Vu

Filming has begun in Bangkok on "Shooter," a two-hour dramatic comedy for NBC about an "ambitious, risk-taking combat photographer" during the Vietnam war ...

David Hume Kennerly -- a Pulitzer Prize winner for his combat photo coverage in Vietnam and the official White House photographer during the Ford administration -- and Stephen Kline are the producers and writers ...

Steven Ford, son of President and Mrs. Gerald Ford, and often seen on "The Young and the Restless," plays Capt. Patrick Walker, one of the young Americans in the combat zone ...

The lead is played by Jeffrey Nordling as an "irreverent young wire service photographer ... ambitious, fearless and always on the lookout for a pretty woman." Well, it is Kennerly's script, after all ...