A number of radio stations in America's cattle country have dropped Grammy-winning singer k.d. lang's records after her participation in a "Meat Stinks" campaign for the Washington-based advocacy group People for the Ethical Treatment of Animals.

Lang, who is from Alberta, Canada, recently taped a promotional television spot for the animal-rights group, hugging a cow named Lulu and saying, "We all love animals, but why do we call some of them pets and some of them dinner? If you knew how meat was made, you'd probably lose your lunch. I know, I'm from cattle country -- that's why I became a vegetarian. Meat stinks, and not just for animals but for human health and the environment."

The public service spot, which has not yet aired, was previewed last week on "Entertainment Tonight." Since then, more than three dozen stations have dropped lang from their playlists, and a sign in Consort, Alberta, identifying it as "Home of k.d. lang," was burned to the ground.

Gordon Mitchell, Alberta minister of agriculture, said it was "extremely unfortunate {lang} has decided to side with the animal rightists. There's a certain feeling of betrayal -- we have supported k.d. fairly well in Alberta."

Some Alberta groups continue to support lang: Radio station CFAC is not only playing more lang music than ever, but it also has begun a "Where's the Beef?" promotion in which listeners wait for a specially inserted "moo" in her songs, then call the station to win prizes.

In the Midwest, LS Radio Inc., a Wichita-based company with seven stations in Kansas and one in Oklahoma, pulled lang's records from the air Thursday. So did the Shepherd Group, which has three stations in Missouri and one in Montana. A Nebraska station started its ban Wednesday.

Hugh James, program director for KBOW in Butte, Mont., said, "If she's going to boycott one of our state's major industries, we're going to boycott her music."

The spot also irritated Larry Steckline, a Wichita broadcaster who owns five country stations in Kansas, the top beef state in the United States. Steckline, a farmer-rancher whose holdings include about 100 head of cattle, said he had "no problem with her being a vegetarian. She can eat what she wants. But my problem is somebody with a name in this industry coming down hard on the number one industry in our state. That's not what I call ladylike.

"If she can say that meat stinks, then I can do the same for her records," he said. "And if she thinks meat stinks, she obviously hasn't had the opportunity to smell cauliflower that's been in the refrigerator too long."

After Steckline banned lang's music from his stations, two dozen protesters representing PETA and the Kansas Prairie Society blared lang music on a boom box outside his Wichita office on Friday. A PETA spokesman at the rally pointed out that "if we were to ban all vocal vegetarians from the airwaves, we'd have no Madonna, Paul McCartney, Michael Jackson, B52s or Belinda Carlisle."

Great Empire Broadcasting Inc., another Kansas chain with 10 stations in five states, gathered listener reaction as it considered joining the boycott. Mike Oatman, Great Empire's chief executive officer and general manager of KFDI in Wichita, reported calls coming in 60 percent to keep playing lang's records, 40 percent to ban them, and "a lot of people that just didn't give a damn. But just because we don't agree with her statement -- and we don't -- we shouldn't ban her music."

Oatman also said he got a call from lang late Saturday saying she appreciated his decision not to ban her records. Great Empire has stations in Kansas, Nebraska, Oklahoma, Missouri and Louisiana.

Larry Wanagas, lang's manager, said the singer was resting after a 14-month tour and wasn't available for comment. He referred telephone inquiries to PETA, which produced the spot. The animal rights group, which livestock producers view as extremist, claims 300,000 members. The PETA commercial wasn't scheduled to air until later this summer in selected cities where beef promotions already are running on TV stations, but PETA spokesman Dan Matthews said it may be released early because of all the publicity.

National Cattlemen's Association President John Lacey, a California rancher, issued a statement saying PETA and lang are falsely attacking the cattle industry. "There are no credible scientific facts to support the campaign's message that beef is bad for human health and the environment," Lacey said.

Matthews said the PETA campaign was originally going to be called "Meat Is a Pain in the Butt," focusing on its links to colon cancer. Another campaign will tie beef to drought problems in the West, "since the livestock industry consumes more than half of all U.S. water," he said.

He also pointed out that a number of radio stations claiming to banish lang from their playlists "had never played her anyway. We called them and they couldn't even name any of her songs." In fact, Matthews said many stations -- both country and rock -- had called PETA to say that they would now be playing lang's music. "Americans don't like it when things are banned -- no matter what the issue. All k.d. lang is doing is sharing her point of view."

PETA also points out the beef industry has had its share of problems with its own spokesmen. James Garner was dropped after undergoing quadruple bypass surgery, while Cybill Shepherd was dropped after confiding to a fashion magazine that one of her beauty tips was not eating meat.