Actress Esther Rolle was seriously injured in a single-car accident near the California-Nevada border Sunday afternoon that claimed the life of a Texas woman ...

Miss Rolle, 69, was listed in serious but stable condition yesterday, according to Kathleen Brown, a nursing supervisor at University Medical Center in Las Vegas. She declined to specify the actress's injuries ...

Miss Rolle is best known for playing the part of Florida Evans, which began on the situation comedy "Maude" as a sassy maid but in the spinoff "Good Times" developed into the role of a strong-willed matriarch of her family ...

Last year she was honored as the first woman to receive the NAACP Chairman's Civil Rights Leadership Award, marking her work in helping to raise the image of blacks through her stage, television and movie work ...

She appeared as the housekeeper Idella in the Academy Award-winning film "Driving Miss Daisy" ...

She was a passenger in a northbound car that rolled over on Interstate 15 near the California border, according to the Nevada Highway Patrol ...

The driver, who was pronounced dead at the scene, was identified as Paula Hopkins, 70, of Marshall, Tex. Two other passengers in the car received minor injuries ...

The NFL exhibition season got underway Saturday night on Channel 5 as the Washington Redskins-Atlanta Falcons game, which aired from 7:30 until 10:45 p.m., averaged a 14.3 rating and a 29 percent audience share. Each ratings point, need we point out, represents 17,278 TV homes ...

Would you be very surprised to learn that Channel 9 has been talking to Paramount about signing up for that Maury Povich syndicated hour that's due to hit the air in September 1991? ...

Nine has been going with a 4 to 5 p.m. local news hour this past year since losing the "Oprah Winfrey Show" to Seven in that all-important timeslot -- which can affect news audiences between 5 and 7 if one is not careful ...

As we noted yesterday, in July the news show averaged a 4.3/13, just about half the ratings Oprah commanded the previous July. So it would make sense for Nine to try and hang on to the soap opera audiences with a celebrity-oriented hour again in that timeslot ...

Allyson Kennedy has been promoted from producer to senior producer of "The McLaughlin Group." She also becomes managing producer of John McLaughlin's "One on One" program ...

Also at Oliver Productions Inc., Ellen Masin Persina, the current producer of "One on One," has been named director of special projects for McLaughlin's production company ...

Now ThisMore TV fallout from the dramatic Marion Barry trial decision on Friday and Barry's press conference-rally Saturday afternoon ...

Channel 7 went on the air Saturday promptly at 2 p.m., although everybody had to wait until well past 2:30 for Mayor Barry to arrive. From 2 until sign-off at 3:26 p.m., Seven averaged a 5.0/17 for its coverage from the Reeves Center ...

Channel 5 broke into its movie at 2:47 and through 3:14 averaged a 1.5/5 ...

Channel 4 and Channel 9 went on the air about 2:15 that afternoon and signed off from the press conference about 3:15. Four averaged a 6.3/22, while Nine did a 4.2/14 ...

Not surprisingly, the late Friday afternoon action at the courthouse caused some scrambling among the local Saturday night public affairs shows ...

Nine's "Inside Washington" didn't tape its show until after the Barry press conference Saturday afternoon. With that story -- and details of the Arab summit -- fresh for the 7 p.m. broadcast, "Inside" managed to rack up a 9.9/22, its best in a long time ...

And Channel 5's "Off the Record" scrapped the program it had taped on Friday and with the addition of mayoral candidate Walter Fauntroy managed a 4.0/10, the program's best performance yet ...

On the other hand, "The McLaughlin Group" on Four, taped earlier in the week, had nothing about the Arab summit or the Barry decision. But it still did an 8.8/18 Saturday night ...

"The Capital Gang" Saturday afternoon on CNN also hadn't bothered to retape despite the two breaking stories on Friday and Saturday ...

Incidentally, Channel 7, whose news organization has performed well in all the excitement despite the absence of a news director, wound up nine weeks of its late evening special series, "Marion Barry: His Day in Court" with a one-hour broadcast Friday night ...

The program, which began as a 15-minute show at midnight, had expanded to 30 minutes on July 16. Between June 4 and Aug. 10, the weeknight programs averaged a pretty good 3.3/13 ...

While we're talking Local Politics, we should note (belatedly) that neither Channel 4 here nor Channel 2 in Baltimore will air "The Jesse Jackson Show" until after the November elections ...

Jackson is a candidate for the shadow senator seat in the District, so both stations want to avoid any equal-time requirements during the campaign. The program will be produced at Four's studios ...

The program, which begins nationally in late September, will eventually air on Four during the Sunday morning public affairs block that already includes "Sunday Today" and "Meet the Press" ...

ABC News's "Nightline" reports that viewership is up 25 percent from the previous week following the Iraqi invasion of Kuwait ...

Remember. You read it here first. On Oct. 5, the addition of San Antonio to A.C. Nielsen's list of overnight markets will raise the total to 25 major markets ...

You'll probably want to cut this paragraph out for your wallets, so here's the list of the current 24 big cities polled daily by Nielsen ...

Washington, New York, Chicago, San Francisco-Oakland, Detroit, Atlanta, Minneapolis-St. Paul, Seattle, Denver, Sacramento-Stockton, Indianapolis, Cincinnati, Los Angeles, Philadelphia, Boston, Dallas-Fort Worth, Houston, Miami-Fort Lauderdale, Tampa-St. Petersburg, St. Louis, Phoenix, Hartford-New Haven, Portland (Ore.) and Milwaukee ...

Proving once again that you have to get up pretty early in the morning to beat the TV Column for fast-breaking news stories! ...

In the national Nielsens on Friday, the premiere of "New Attitude" on ABC averaged an 11.0/22 as the network won the night. Each national ratings point represents 921,000 TV homes ...

CBS did poorly with its original programming that night. "Primetime Pets" did a 7.3/16, "Wish You Were Here" a 4.2/8 and the one-hour "Room for Romance" a 5.0/10 ...

"Shannon's Deal" returned as a rerun to NBC but averaged a 6.2/12 ...

On Saturday, according to Nielsen overnights in 24 cities, the NFL exhibition between San Francisco and the L.A. Raiders averaged an 8.0/16 between 9 and 11. Meanwhile, on ABC, "China Beach" debuted (as a rerun) in its new fall timeslot at 9 p.m., averaging a 7.6/14. "Twin Peaks," at 10, soared to an 8.6/17 ...

On Sunday, the FOX lineup continued to make a major impact, especially in the Washington market ...

One example: The conclusion of an unusual "Masterpiece Theatre" entry on Channel 26, "Piece of Cake," could summon only a 1.1 local rating and a 2 percent audience share (off from a 3.2/5 the previous Sunday) at 9 p.m. ...

Services will be this morning at 11:30 at the Danzansky-Goldberg memorial chapels at 1170 Rockville Pike in Rockville for Leonard Zeidenberg. Interment will follow at the Judean Memorial Gardens ...

Mr. Zeidenberg, 64, was a reporter with Broadcasting magazine here since 1960. He died Saturday at Holy Cross Hospital following surgery for cancer ...

Len was the hardest-working, most accurate reporter we ever met on the broadcasting beat. There were times there we even suspected he wrote about half the magazine every week. Nor can we ever forget how kind he was to a know-nothing competitor trying to make sense out of his first telecommunications subcommittee oversight hearings on the Hill a long time ago. It's going to be strange not seeing Len striding down DeSales Street in the heat or the rain or the snow of a Washington afternoon, hurrying to the Broadcasting offices so he could tell the industry the next Monday morning what was happening at the FCC or on the Hill or at the White House, wherever the big story in broadcasting might have been that day. And getting it right ...