The Public Broadcasting Service, which is becoming increasingly public this year in its promotion campaigns, will have a national, multi-page (up to 32) advertising supplement in the Dec. 3 issue of the New Yorker magazine ...

Ten percent of the net advertising revenue will be donated by the magazine to public broadcasting in the name of the advertisers ...

PBS reported yesterday that 14 pages of ads have already been sold for the supplement, which will also include a winter-spring program guide (as well as some December program information) and general information about public broadcasting, its commitment to innovative programming and its role in addressing social issues ...

Channel 20 has seven ACC basketball games coming up this winter -- including three Maryland home games ...

But because of NCAA penalties against the Terps, their three games -- with Clemson on Saturday, Jan. 5; N.C. State on Saturday, Jan. 26; and Wake Forest on Saturday, Feb. 23 -- will all air on a delayed basis starting at 11 those nights ...

WDCA also carries Duke at Virginia at 12:30 p.m. on Jan. 5; North Carolina at Virginia at 9 p.m on Saturday, Jan. 12; N.C. State vs. North Carolina at 9 p.m. on Wednesday, Jan. 16; and Virginia at Duke at 9 p.m., Thursday, Feb. 7 ...

Channel 20, incidentally, seems to have gotten lucky in another context -- having picked up the rights to two Virginia Cavaliers football games ...

Right now, Virginia is threatening the very top rungs of the national rankings. WDCA's second Virginia game will be the contest against North Carolina on Saturday, Nov. 10, starting at noon ...

Now ThisBecause of the Columbus Day holiday -- and the absence of the vacationing CBS research team -- it fell to a Rival Network yesterday to provide numbers on CBS major league baseball playoffs over the weekend -- and the harsh verdict that they don't look so hot so far for CBS ...

Keeping in mind that game one of the National League playoffs between Cincinnati and Pittsburgh on Thursday night averaged a 12.2 national rating and a 21 percent audience share:

Game two of the Reds-Pirates series, on Friday afternoon from 3:15 to 6 p.m., averaged a 6.6/20 in the 24-city Nielsen overnight ratings; the Saturday night opener of the Boston-Oakland American League playoffs did a 13.7/25 between 8:15 and midnight; and the Sunday night game, game two of the Red Sox-Athletics series, did a 14.7/23 between 8:15 and 12:15 a.m. ...

In Washington, on Channel 9, the Friday game averaged a 6.0/19; the Saturday evening set-to, an 8.2/16; and the Sunday night game an 11.0/21 ...

Each local ratings point represents 17,491 TV homes ...

Because of the Sunday evening NFL run-overs on CBS and NBC, the overnight figures are subject to change ...

NBC estimated yesterday that when the national ratings are released later this week, the first three primetime games on CBS this year could average at least one ratings point lower than the first three a year ago (on NBC). However, it must be remembered that the first three primetime games started at midweek in 1989 ...

The Sunday night overnights also showed that in the 24 big cities, Part I of the three-part "Jackie Collins' 'Lucky/Chances' " on NBC averaged a 16.2/27, despite a 9:45 p.m. start in the Eastern markets. Best news for NBC on Sunday night: In part because of the NFL over-run, "Lifestories," which a week ago managed only a 10 share, jumped to a 12.6/19 this weekend ...

In other Ratingzzz news: On Friday night, ABC News's "20/20," which offered both a devastating report on the plight of handicapped Romanian children and an interview with an impostor who claimed to have played Buckwheat on the old "Our Gang" comedies, averaged an 11.6/22 in the national Nielsen ratings ...

Each national ratings point represents 931,000 TV homes ...

ABC News yesterday reported that Tom Jarriel's 14-minute report on the Romanian children -- some of whom were found living in cages, others bound and tied to their cribs -- drew at least 1,500 phone calls over the weekend from viewers, most seeking to help ...

Jarriel and an ABC crew taped the report in August, and for a time the News division considered making a one-hour documentary out of the material ...

As for the story about the phony Buckwheat, an older man who was working as a grocery bagger in Tempe, Ariz., the network said yesterday that a correction is planned on this Friday's broadcast. But just what form it will take has not yet been determined ...

An ABC News spokeswoman yesterday called the broadcast "a very serious mistake" and blamed "a lapse in the production procedures" ...

Sherrie Rollins said the report was suggested by a letter from a Tempe viewer dated Sept. 12, drawing attention to the grocery bagger. The segment was shot on Sept. 28 ...

The man on the broadcast identified himself as Bill English, saying he had changed his name from Bill Thomas ...

Following Friday night's broadcast, actor George McFarland, 62, who played Spanky in the Hal Chase comedies, told the Associated Press that the real Buckwheat had died nearly 10 years ago, a fact confirmed by Richard W. Bann, coauthor with film critic Leonard Maltin of a book called "Our Gang: The Life and Times of the Little Rascals" ...

In the book, William "Billy" Thomas was listed as appearing in 89 "Our Gang" films from 1934 until the series ended in 1944. McFarland said Thomas died shortly after an "Our Gang" reunion in Los Angeles in 1980 ...

A "20/20" publicist said yesterday that "the impostor really believes he is, in fact, Buckwheat, and we'd like to frame the apology to the William Thomas family in such a way so further harm is not done to anybody" ...

Oh, No! Not More Ratingzzz!!Oh, yes! It was a holiday yesterday, after all. And because we must point out that in the Friday night national counts, the NBC schedule wound up with single-digit ratingzzz, which spells bad news for shows like "Quantum Leap" (8.1/15), "Night Court" 9.5/17), "Wings" (9.1/17) and, most of all, "Midnight Caller," which did a sorry-wrong-number 7.9/15 (hello, Central? Give me Dr. Hiatus) ...

On Saturday night, according to the Nielsen overnights in 24 cities, ABC's "Twin Peaks" averaged a 9.7/18 at 10 p.m., following a 7.8/14 for "China Beach" ...

Which reminds us: Among the weird scenes on "Twin Peaks" Saturday night was one in which Donna Hayward (Lara Flynn Boyle), the dead Laura Palmer's best friend, took over Laura's Meals on Wheels route. Donna, who's pursuing her own investigation of Laura's death, delivers a tray to an old woman who complains about her creamed corn. A little boy, sitting in a big chair, magically moves the corn from the tray to his own hand ...

The little boy was 8-year-old Austin Jack Lynch, son of series creator David Lynch ...

In Washington Saturday night on Channel 7, "China Beach" did a 7.7/14, while "Twin Peaks" averaged an 8.8/16 ...

A puzzled Captain Airwaves conceded in yesterday's TV Column that he had no idea what ABC Entertainment was bragging about when it bragged that its just-announced mid-season replacement series, "Dinosaurs," would include something called "audio animatronics" ...

Yesterday, an ABC spokesman explained patiently to Airwaves that "audio animatronics" meant that actors and actresses would appear "in sophisticated costumes {i.e., as dinosaurs} with movable, remoted-controlled eyes and mouths" ...

Captain Airwaves, not surprisingly, responded to this explanation with a remote-controlled "oh" ...