First things first this morning, TV Column fans:

The Washington Redskins-Philadelphia Eagles game on Channel 9 Sunday averaged a 29.5 rating and a 62 percent audience share twixt 1 and 4:13 p.m. ...

Each local ratings point represents (can you stand it?) 17,491 TV households ...

Groups opposing the U.S. military buildup in the Persian Gulf recently produced a 30-second TV ad featuring Ron Kovic, the wheelchair-bound Vietnam veteran and author of "Born on the Fourth of July" ...

In the ad, Kovic sits in his wheelchair beside a flag and charges that "thousands of you men and women are in the Persian Gulf not to defend democracy but to protect the big oil companies" ...

But because of so-far modest fund-raising efforts by the coalition of some 100 local and national peace groups, Operation Real Security has been slow in placing the ad on local stations around the country. Some 50 markets have been selected as targets for the ad ...

Nevertheless, the ad received considerable exposure this past weekend when ABC News's "Nightline" on Friday, "NBC Nightly News" for Saturday and Saturday's late-night ABC News "Weekend Report" aired snippets of the commercial ...

The Saturday broadcasts carried footage of that day's demonstrations in Washington and New York and on the West Coast ...

In this area, an Annapolis-based group has so far placed the ad only on WSLS, the NBC affiliate in Roanoke, Va. -- where it will be scheduled to air five times just before the "Today" show early in November -- and on the Anne Arundel County cable system, where supporters have purchased 124 spots. Once the elections are over, the bulk of the cable purchases will be seen on the CNN channel, with some on The Discovery Channel, according to Operation Real Security national coordinator Jim Driscoll ...

But so far, no effort has been made to place the Kovic ad in the Washington market, a survey of local stations indicated yesterday. ...

Kovic, who participated in the demonstrations last weekend on the West Coast, had to pull out of an appearance yesterday on "CBS This Morning" because of exhaustion ...

According to Driscoll, Kovic will agree to appear on network programs only if they show excerpts from his commercial ...

Kovic appeared within the past several weeks on ABC's "Good Morning America." Spokesmen for all three morning network shows said yesterday that there were no plans to schedule the activist ...

Driscoll, who is based in Phoenix, said some resistance has cropped up, notably in San Antonio, where all three network affiliates rejected the commercial ...

"The irony there," said Driscoll, "is that eight from the San Antonio area have already died in the gulf area since our intervention" ...

Driscoll said 535 copies of the ad were Federal Expressed to members of Congress last week. He estimated that total costs so far for production and distribution are less than $50,000, with the production in L.A. of the commercial itself costing "less than $10,000" ...

Driscoll, like Kovic a decorated Marine Vietnam veteran, said the network of organizations include SANE/FREEZE, Campaign for Global Security, Woman's International League for Peace and Freedom, Women's Action for Nuclear Disarmament and 20/20 Vision ...

According to a statement issued by Operation Real Security, the coalition condemns Iraqi leader Saddam Hussein's invasion of Kuwait but "criticizes current U.S. policy. Specifically, coalition members oppose any offensive use of military force and call both for an end to the U.S. military buildup and an immediate start to the replacement of U.S. forces with a U.N. peace-keeping force" ...

In Other NewsCBS Inc. announced yesterday that memorial services for longtime CBS newsman Douglas Edwards will be held Friday, Nov. 2, at 11 a.m. at the New York Society for Ethical Culture, 2 W. 64th St. ...

CBS Broadcast Group president Howard Stringer, a former president of CBS News; "60 Minutes" executive producer Don Hewitt; "CBS Evening News" anchor Dan Rather; CBS News correspondent/anchor Charles Osgood; and Joseph Dembo, former vice president of CBS News Radio, will remember their colleague ...

Mr. Edwards died of cancer Oct. 13 at his Sarasota, Fla., home. CBS News's first anchor had retired from the network in April 1988, after 46 years with CBS ...

A spokesman for Fox's "A Current Affair" confirmed yesterday that host Maury Povich is on "extended leave" but insisted that he'll be back on the air before his contract ends in June ...

Povich is jumping to Paramount next fall to host a syndicated talk show out of New York. According to Jeff Erdel, "management wants to look at what life after Maury is going to look like." That's being kind; Fox isn't all that happy with the defection ...

For the past three weeks, Povich's longtime understudy, Maureen O'Boyle, has been anchoring the show. She is currently the favorite to replace Povich, and Erdel said yesterday that "she's getting a long, hard look" ...

The final figures are in, revealing that some 38.9 million people saw at least part of one episode of the five-night, 11-hour "The Civil War" series on the Public Broadcasting Service during September ...

National Nielsen figures gave "The Civil War" an 8.8 national rating between Sept. 23 and 27, the highest ever for a series on PBS. "Cosmos," which aired in 1980, averaged a 6.5, the previous high ...

PBS researchers, who obviously haven't a lot to do between major miniseries, have figured out that 55 percent of the series's audience came from the Union -- despite the fact that the states in the North of 1865 represent only 45 percent of the national TV households in 1990. In the Confederacy, only 21 percent of a potential 35 percent watched ...

Some 10 percent of the audience had a VCR working during the broadcasts. The series will be repeated again in January and July of next year ...

RatingzzzCBS will probably get a winning week in the national rankings when they're announced today, but otherwise the network's first adventure with the World Series had to be a disappointment -- particularly since the moneymaking fifth, six and seventh games never got played ...

Game Three between the Cincinnati Reds and the Oakland Athletics on Friday produced a national Nielsen rating of 19.4 and a 35 percent audience share between 8:28 and 11:34 p.m. ...

Those ratings, representing some 50 million viewers, were good enough to win Friday night for the network and show an 11 percent boost over the ABC numbers from the third game in 1989 -- but not much else ...

Saturday, in Nielsen's 24 major overnight markets, the unexpected finale averaged a 21.9/28 between 8:20 and 11:24 p.m. ...

Each overnight ratings point represents 440,292 TV homes (a little-known fact that will undoubtedly have them talking around the old water cooler this morning, according to Captain Airwaves) ...

Games One and Two averaged national ratings of 20.2/32 and 21.8/37, respectively ...

In Washington, Game Three on Friday night averaged a 15.4/27 on Channel 9, while Game Four did a 17.0/30 on Saturday night ...

In Other Ratingzzz Phenomena this past weekend:

The Angela Lansbury movie on NBC, "The Love She Sought," had an overnight rating of 13.2/20 between 8 and 10 in the 24 big cities, while "First Person With Maria Shriver," which followed, did a 9.8/17 ...

On ABC, "The Bride in Black" averaged an 18.5/29 from 9 to 11, while "The Big Easy" on CBS, filling in for Game Five, averaged a 9.1/14 from 9 to 11 ...

In Washington, "The Love She Sought" on Channel 4 did a 13.5/20, while the Shriver news special did a 10.1/18 ...

"The Bride in Black" on Seven did a 13.7/22, while "The Big Easy" on Nine did a 7.8/13 ...

Channel 9 won three 1990 CEBA Awards from the World Institute of Black Communications at last week's 13th annual awards presentation at the New York Hilton Hotel ...

Nine's 30-minute documentary "Running Out of Time," which traced the days of slavery, segregation and the civil rights movement and aired on WUSA Feb. 20, won the first-place Award of Excellence in the dramatic productions category ...

"Capital Edition: Run Jesse Run" (a day in the life of the Rev. Jesse Jackson) won a first in the single feature segments category. And "22:26: Father Stallings" (profiling the former Catholic priest who started his own church) took a third-place Award of Merit in the interview/studio/non-news/non-drama category ...

The CEBA awards honor "corporations, advertising agencies and individuals who recognize the value of human dignity, cultural differences and ethnic pride in marketing to African-American consumers" ...