Yipes! It's just 54 days until Christmas! ...

CBS Entertainment sent out its annual reminder yesterday, announcing that "Rudolph the Red-Nosed Reindeer" will be broadcast at 8 p.m. on Friday, Nov. 30 ...

It will be Rudy's 35th annual appearance on a network, including 27 straight on CBS ...

CBS will also air "Frosty the Snowman" (22 appearances) and "A Charlie Brown Christmas," (26) on Wednesday, Dec. 19, starting at 8 ...

Channel 7 will introduce its new weeknight anchor teams in a series of promotions starting this weekend. The campaign, with the theme of "The Right Mix," features Rea Blakey and Paul Berry, the 5 p.m. team; Renee Poussaint and Susan King, who are teamed at 5:30 and 11 p.m.; and King and Dale Solley, the 6 p.m. anchors ...

The spots were shot earlier this week and are being given a quick polish by a Los Angeles production firm ...

One WJLA executive said this week that first indications are that the new teams, which were introduced on Monday, have had a positive impact on the ratings already ...

"William S. Paley: Tribute to a Broadcasting Giant," which aired on CBS Wednesday night at 8 p.m., averaged a 7.2 rating and a 12 percent audience share in Nielsen's 24 major overnight markets ...

Since the tribute was aired without commercials, national ratings are not expected until at least today ...

The one-hour special averaged a 9.1/15 on Channel 9 here ...

Locally, each ratings point represents 17,491 TV homes; a ratings point for the 24-city survey represents 440,292 homes ...

Otherwise on Wednesday, NBC won the night. "Dear John" averaged a 9.9/17 in its new 9 p.m. timeslot, while "The Fanelli Boys," with which it flip-flopped at 9:30, did a 9.5/16, both down from previous 11.7/19 and 10.9/17 averages ...

On ABC (11.2/20 from 8 to 11), a one-hour "Growing Pains" did a 15.3/25. "Cop Rock" at 10 averaged a 5.8/11, compared with its 7.7/14 average in five previous appearances ...

CBS (averaging an 11.0/20 between 9 and 11), included the second episode of "WIOU," which averaged a 9.3/18, off from its 11.3/20 premiere count ...

Dare we point out that each national ratings point represents 931,000 TV households? ...

ABC's "Good Morning America," which celebrates its 15th anniversary on the air today, got an early present from that nice Mr. Nielsen -- word of its 43rd straight weekly win in the early morning network race ...

GMA averaged a 4.6/23, compared with a 3.2/16 for NBC's "Today" and a 2.4/12 for "CBS This Morning" ...

Incidentally, this morning's festivities on GMA will include a special taped message from longtime co-anchor David Hartman, which should show up around 8 a.m., according to a spokesman ...

In Other News

The official line is that no decision's been reached -- but all the scurrying at NBC News indicates that it's virtually certain that this January the network will pair the investigative half-hour "Expose'" and a half-hour version of "Real Life With Jane Pauley" in either the 7 or 8 p.m. Sunday timeslot ...

"Hull High" is already gone at 7 from the NBC schedule that night, and the quality "Lifestories" at 8 p.m. hasn't been able to do better than 81st in the season-to-date rankings after four appearances ...

"Expose'," anchored by Tom Brokaw, features the investigative team of Brian Ross and Ira Silverman, offering hard-hitting stories that NBC News hopes could make Monday morning headlines. Other correspondents will also contribute. Paul Greenberg is executive producer ...

No word on what program(s) might fill the other early Sunday night hour, should "Lifestories" go toes ...

NBC News is also being called upon to help with the network's under-producing daytime schedule and plans a pilot for a "soft news" (or "infotainment"-type) midday show that would be anchored by Faith Daniels, anchor of "NBC News at Sunrise" and "Today" show newscasts ...

The project comes out of the NBC News program development committee, which was formed last summer just for such contingencies ...

Pressure is increasing for the news program because of the poor performance of "Generations," the half-hour biracial soap opera (Channel 4, 12:20 p.m.), which is facing cancellation ...

In last week's daytime rankings of 23 programs on all three networks, "Generations" finished 20th, with a 2.3 rating and a 9 share, and the NBC lineup averaged a 3.3, compared with a 5.6 for CBS and a 4.7 for ABC ...

John Terenzio, executive producer of "NBC Nightly News" on weekends, has been temporarily assigned to ramrod the midday news show and Linda Ellman has been brought in from Burbank to produce the pilot ...

The show could be either a half-hour or full hour but a key factor here is costs. The half-hour "Generations" reportedly comes in at between $450,000 and $500,000 a week, but a soft-news show using product already available from NBC News could be produced for as little as $150,000 weekly ...

WRC here, which is owned by NBC, would of course air the program, but more than half of the 200-plus NBC affiliates already have their own midday news shows ...

Now This

ABC Entertainment has entered into a long-range agreement with Roseanne Barr and her husband, Tom Arnold, to produce a new half-hour series, a special and a TV movie, the network announced yesterday ...

The sitcom, which could be produced for the 1991-92 season, would not star Barr. But she would star in the special -- also aimed for next year -- and in the two-hour movie, planned for the 1992-93 season ...

All three projects would be produced by Barr and Arnold's production company, Barnold Productions Inc... .

The new ABC agreement does not affect Barr's five-year contract with Carsey-Werner Co., which produces "Roseanne," the top-rated ABC series (tied for third with NBC's "The Cosby Show" so far this year, behind NBC's "Cheers" and CBS's "60 Minutes") ...

Barr is entering the third year of that contract ...

The independent production contract for Barr is not all that unusual for high-ranking stars. "Cheers' " Ted Danson and Bill Cosby are among the big names who have similar deals with their beholden networks ...

Barr's Little Rosie Productions already produces an animated Saturday morning series for ABC ...

"From the day our 'Roseanne' series premiered in 1988," a very beholden ABC Entertainment president Robert A. Iger said yesterday, "Roseanne Barr has been a major star and a completely unique personality in television entertainment. Her success has contributed greatly to our success and we're delighted to extend that partnership to new creative areas in the future" ...

ABC estimates that some 28.5 million viewers watch her primetime series every week, and advertisers long ago noted that the program is No. 2 among adults 18-to-49 -- the ones who spend the money ...

Batter up!! ...

Is it November ratings sweeps time or what? We already know that Burt shaves his mustache on "Evening Shade" tonight, but now ABC has announced that the winner (among seven finalists) of the $100,000 prize for the best video on "America's Funniest Home Videos" will be revealed on the Nov. 11 telecast. Two more such big prizes will be announced during the February and May ratings sweeps ...

Mark Feldstein, the demon investigative reporter who left WUSA in June for Cable News Network, finally makes his on-air debut Monday at 6:30 with a report on "Iraq, U.S. Enemy, U.S. Ally." His report for CNN's Special Assignment unit will be repeated at 10 that night ...

NBC Entertainment has ordered a full complement of 22 episodes of Law & Order" for the season, its first pickup of any of the new series so far. CBS has given "Uncle Buck" and "Evening Shade" the go-ahead and Fox the same to "True Colors" and "Get a Life" ...

The Channel 7 news special Tuesday night, "Vote '90: The Mayoral Debate," averaged a 5.2 rating and an 8 share 'twixt 8 and 8:30 ...

And that "Donahue" show Wednesday on Nine featuring Mayor Marion Barry averaged a 5.6/29 at 9 a.m. The total of 97,400 homes for the broadcast compared with an October average of 66,100 homes for the series ...

Incidentally, the Donahue people had led us (and Channel 9) to report here that tickets would be available on a first-come, first-serve basis out at UDC that morning ...

But it turned out a producer on the show had already allocated 200 of the approximately 700 tickets available for Mayor Barry's use. Host Phil Donahue acknowledged the distribution during the broadcast. We're sorry if you couldn't get in ...